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Alterra
Mountain Company Announces
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4-Year
Sponsorship with Smartwool
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Denver,
CO – January 2019 / Newsmaker Alert / Alterra
Mountain Company and Smartwool
are on a mission to keep guests warm throughout the winter season so they
can have their best day on the mountain. Smartwool has been named the official
Merino wool base layer, underwear, and sock of all 14 Alterra Mountain
Company destinations throughout North America – Steamboat, Winter Park
Resort in Colorado, Squaw Valley Alpine Meadows, Mammoth Mountain, June
Mountain and Big Bear Mountain Resort in California, Stratton in Vermont,
Snowshoe in West Virginia, Tremblant in Quebec, Blue Mountain in Ontario,
Crystal Mountain in Washington, Deer Valley Resort and Solitude Mountain
Resort in Utah, and CMH Heli-Skiing and Summer Adventures in British Columbia.
The
collaboration provides Smartwool with maximized exposure at Alterra Mountain
Company destinations through on-site branding opportunities. The sponsorship
also spans unique collaborations with athletes enhanced by branded content.
Smartwool will also benefit from integration at destination events, generating
additional visibility among visitors at Alterra Mountain Company destinations.
“Smartwool
shares many of the same core values that drive Alterra Mountain Company
and our destinations,” said Ryan Blanchard, Director of Brand Partnerships
at Alterra Mountain Company. “Working alongside Smartwool is a natural
fit and I am excited to collaborate with such a progressive brand and passionate
team.”
“We
are delighted to partner with Alterra Mountain Company. The access and
marketing activations it provides us to connect with so many of our loyal
and new consumers is phenomenal,” stated Scott Bowers, Smartwool Vice President
of Marketing and Sales. “Our legacy in the snow business runs deep. We’re
the top selling ski socks and base layers in the ski and outdoor specialty
business. The snow industry and its continued success is vital. We deeply
respect Alterra Mountain Company’s vision and contribution in pushing the
industry forward.”
About
Alterra Mountain Company
Alterra
Mountain Company is a family of 14 iconic year-round destinations,
including the world’s largest heli-ski and heli-hiking operation, offering
the Ikon Pass, the new standard in season passes. The company owns and
operates a range of recreation, hospitality, real-estate development, food
and beverage and retail businesses. Headquartered in Denver, Colorado with
destinations across the continent, Alterra Mountain Company is rooted in
the spirit of the mountains and united by a passion for outdoor adventure.
Alterra Mountain Company’s family of diverse playgrounds spans six U.S.
states and three Canadian provinces: Steamboat and Winter Park Resort in
Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain
and Big Bear Mountain Resort in California; Stratton in Vermont; Snowshoe
in West Virginia; Tremblant in Quebec, Blue Mountain in Ontario; Crystal
Mountain in Washington; Deer Valley Resort and Solitude Mountain Resort
in Utah; and CMH Heli-Skiing & Summer Adventures in British Columbia.
Alterra Mountain Company honors each destination’s unique character and
authenticity and celebrates the legendary adventures and enduring memories
they bring to everyone. For more information, please visit www.alterramtnco.com.
About
Smartwool
Based
in Steamboat Springs, Colo., Smartwool is a 22-year-old apparel brand whose
products are inspired by living and playing in the mountains. All Smartwool®
products come with a 100% Satisfaction Guarantee and are created to get
the most out of the inherent benefits of Merino wool. For information on
the full range of Smartwool® products or to find a dealer near you,
please log onto www.smartwool.com.
Smartwool, a division of VF Outdoor, LLC, is a brand of VF Corporation.
For event and company updates, visit us on Facebook
and Twitter.
Contacts:
The
Ashima Group
Amelie
Bruzat
347-653-9544
Kristin
Rust
Director
Public Relations
Alterra
Mountain Company
303-801-7271 |
