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Alterra
Mountain Company and
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The
North Face Announce 5-Year Alliance
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Denver,
CO – February 2019 / Newsmaker Alert / Alterra
Mountain Company and The North
Face have signed a 5-year retail, uniform and sponsorship agreement,
making The North Face the official winter uniform outerwear partner of
select Alterra Mountain Company destinations.
The
sponsorship will bring exclusive gear to Alterra Mountain Company destinations,
providing top equipment for modern day explorers on and off the mountains.
Inspired by the success of The North Face partner stores in Stratton, Squaw
Valley, Tremblant, Blue Mountain and most recently in Steamboat, Alterra
Mountain Company and The North Face will expand the brand’s retail footprint
to include Alterra Mountain Company destinations, with plans to open more
retail locations. The sponsorship will also bring signature The North Face
events to select destinations as well as deep brand integration through
on-mountain programs, athlete engagement and collaborative content development.
“The
North Face is a clear leader in the outdoor industry, and we are honored
to work with such a dominant brand. We are excited to partner with The
North Face to present a strong brand offering within our retail environments
and we look forward to developing more The North Face partner stores at
our destinations,” said Kat Jobanputra, Senior Vice President, Retail and
Rental at Alterra Mountain Company. “We will collaborate on the development
of unique products for our company-wide staff and the consumer. It’s an
ideal combination of The North Face’s expertise with new gear, fabric and
design technologies, with Alterra Mountain Company’s industry experts who
live, work and play in the mountains. Having our destination staff in The
North Face gear will ensure they can withstand the elements while attending
to our guests’ needs on the mountain.”
“For
more than 50 years, we’ve been at the forefront of enabling exploration.
Partnering with Alterra Mountain Company aligns with our mission to provide
quality outdoor apparel and equipment to explorers on and off the mountain,”
said Tony Erlick, Vice President, Sales at The North Face. “We have the
opportunity to integrate with like-minded mountain enthusiasts to bring
best in class gear and experiences to Alterra Mountain Company destinations.
We look forward to growing the partnership over the coming years.”
About
Alterra Mountain Company
Alterra
Mountain Company is a family of 14 iconic year-round destinations,
including the world’s largest heli-ski and heli-hiking operation, offering
the Ikon Pass, the new standard in season passes. The company owns and
operates a range of recreation, hospitality, real-estate development, food
and beverage and retail businesses. Headquartered in Denver, Colorado with
destinations across the continent, Alterra Mountain Company is rooted in
the spirit of the mountains and united by a passion for outdoor adventure.
Alterra Mountain Company’s family of diverse playgrounds spans six U.S.
states and three Canadian provinces: Steamboat and Winter Park Resort in
Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain
and Big Bear Mountain Resort in California; Stratton in Vermont; Snowshoe
in West Virginia; Tremblant in Quebec, Blue Mountain in Ontario; Crystal
Mountain in Washington; Deer Valley Resort and Solitude Mountain Resort
in Utah; and CMH Heli-Skiing & Summer Adventures in British Columbia.
Alterra Mountain Company honors each destination’s unique character and
authenticity and celebrates the legendary adventures and enduring memories
they bring to everyone. For more information, please visit www.alterramtnco.com.
About
The North Face®
The
North Face, a division of VF Outdoor, LLC, was founded in 1966 with
the goal of preparing outdoor athletes for the rigors of their next adventure.
Today we are the world's leading outdoor brand, creating athlete-tested,
expedition-proven products that help people explore and test the limits
of human potential. We protect our outdoor playgrounds and minimize our
impact on the planet through programs that encourage sustainability. The
North Face products are available at premium and specialty retail sporting
goods stores globally and we are headquartered in California on a LEED
Platinum-certified campus. For more information, please visit www.thenorthface.com.
Contacts:
The
Ashima Group
Amelie
Bruzat
347-653-9544
Kristin
Rust
Director
Public Relations
Alterra
Mountain Company
303-801-7271 |
