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Per this extension, YETI will continue to receive prominent exposure at all FLW tournaments and expos, FLW Bass Fishing magazine, social media channels, www.FLWFishing.com and the “FLW” television show. The two brands will also work together on retail promotions during events, expos and the Costa FLW High School Fishing summer camp. The YETI FLW College Fishing logo will also be featured on gear and apparel available to anglers, fans and consumers at the online FLW Shop and on-site at select tournaments.

“We are excited to continue our global partnership with YETI, a world-class brand and core sponsor that perfectly aligns with FLW,” FLW President of Marketing Trish Blake said. “Both brands are committed to remaining innovative in our respective markets, and like FLW, YETI consistently strives to offer a high-quality product that is enjoyed by outdoorsmen and women of all ages and skill levels. We look forward to continually combining our efforts to provide our anglers and fans premium products, both on and off the water.

Beginning in 2016, YETI became just the second title sponsor in the history of the FLW College Fishing circuit. College Fishing teams compete in three regular-season tournaments in one of five conferences – Central, Northern, Southern, Southeastern and Western. All participants must be registered, full-time students at a college, university or community college and members of a college fishing club that is recognized by their school. The top teams advance to the prestigious YETI FLW College Fishing National Championship. This year, the 2019 event will be held on the Potomac River in Marbury, Maryland, June 4-6.

We are extremely proud to continue our partnership with the FLW College Fishing series for the coming years,” said YETI Director of Marketing Bill Neff. “This series embodies the spirit of our brand and is a great platform for up-and-coming anglers to showcase their talents and provide a launch pad into the industry. We have always been inspired by these collegiate anglers and are dedicated to supporting the platform in which they compete.”

Among the products expected to be showcased by FLW include the recently expanded YETI outdoor product lineup, along with the Rambler® and various accessories, the Roadie®, the Hopper® Flip Soft Coolers and the Panga™ dry duffels. For more details or to see the full YETI product lineup and order online, visit www.YETI.com.

About YETI Holdings, Inc.
YETI is a growing designer, marketer, retailer, and distributor of a variety of innovative, branded, premium products to a wide-ranging customer base. Our brand promise is to ensure each YETI product delivers exceptional performance and durability in any environment, whether in the remote wilderness, at the beach, or anywhere else life takes you. We bring our products to market through a diverse and powerful omni-channel strategy, comprised of our select group of national and independent retail partners and our DTC channel. By consistently delivering high-performing products, we have built a following of engaged brand loyalists throughout the United States, Canada, Australia, and elsewhere, ranging from serious outdoor enthusiasts to individuals who simply value products of uncompromising quality and design. Our relationship with customers continues to thrive and deepen as a result of our innovative new product introductions, expansion and enhancement of existing product families, and multifaceted branding activities.

About FLW
FLW is the world’s largest tournament-fishing organization, providing anglers of all skill levels the opportunity to compete for millions in prize money in 2019 across five tournament circuits. Headquartered in Benton, Kentucky, with offices in Minneapolis, FLW and their partners conduct more than 290 bass-fishing tournaments annually around the world, including the United States, Canada, China, Italy, South Korea, Mexico, Portugal, South Africa and Spain. FLW tournament fishing can be seen on the Emmy-nominated “FLW" television show while FLW Bass Fishing magazine delivers cutting-edge tips from top pros. For more information visit www.FLWFishing.com.

Media Contact:
Joseph Opager
Director of Public Relations
Fishing League Worldwide (FLW)
612-337-1989

Drew Aspinwall
Social Media and Communications
Fishing League Worldwide (FLW)