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Canton,
OH – April 2021 / Newsmaker Alert / Hall
of Fame Resort & Entertainment Company (“HOFV” or the “Company”)
(NASDAQ: HOFV, HOFVW), the only resort, entertainment and media company
centered around the power of professional football, announces it has extended
its agreement with PepsiCo Beverages
North America to serve as the non-alcoholic beverage partner of Hall
of Fame Village powered by Johnson Controls (“the Destination”). Pepsi
beverage products will continue to be sold at the Destination and all of
its assets, including the Tom Benson Hall of Fame Stadium, DoubleTree by
Hilton hotel and the National Youth Football and Sports Complex.
“We
are proud to partner with Pepsi to share its product line throughout our
Destination assets,” said Erica Muhleman, Executive Vice President of New
Business Development/Marketing & Sales for HOFV. “This partnership
is an example of another world-class organization on our roster of prestigious
affiliated brands recognizing our value as a company as we continue to
grow our multiple business verticals. As football fans and visitors safely
return to in-person events and leisure travel, this agreement will enable
us to continue to offer our guests high-quality, name-brand beverage options
at each and every one of our properties.”
The
extended partnership will allow the continued sale of Pepsi beverage products,
including Gatorade, Aquafina, Pepsi and Diet Pepsi, to athletes and spectators
visiting the Destination. In addition to being provided on a regular basis
at the Destination, extended opportunities include a presence during all
of the event offerings that HOFV has planned this year, which include:
-
Women’s
Football Alliance Championship Weekend
-
The Highway
77 Music Festival featuring Dan + Shay, Kelsea Ballerini and others
-
Two Pro
Football Hall of Fame Enshrinements
-
The Black
College Football Hall of Fame Classic
-
The Hall
of Fame Game featuring the Pittsburgh Steelers and Dallas Cowboys
Pepsi
is just one of many prominent brands to be affiliated with HOFV, which
include Topgolf Swing Suites, Shula’s Restaurant Group, Republic Services,
Blue Technologies and Spectra Partnership.
About
Hall of Fame Resort & Entertainment Company
Hall
of Fame Resort & Entertainment Company (NASDAQ: HOFV, HOFVW) is
a resort and entertainment company leveraging the power and popularity
of professional football and its legendary players in partnership with
the Pro Football Hall of Fame. Headquartered in Canton, Ohio, the Hall
of Fame Resort & Entertainment Company is the owner of the Hall of
Fame Village powered by Johnson Controls, a multi-use sports, entertainment
and media destination centered around the Pro Football Hall of Fame’s campus.
Additional information on the Company can be found at www.HOFREco.com.
About
PepsiCo
PepsiCo
products are enjoyed by consumers more than one billion times a day in
more than 200 countries and territories around the world. PepsiCo generated
more than $70 billion in net revenue in 2020, driven by a complementary
food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola,
Quaker, Tropicana, and SodaStream. PepsiCo’s product portfolio includes
a wide range of enjoyable foods and beverages, including 23 brands that
generate more than $1 billion each in estimated annual retail sales. Guiding
PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages
by Winning with Purpose. “Winning with Purpose” reflects our ambition to
win sustainably in the marketplace and embed purpose into all aspects of
our business strategy and brands. For more information, visit www.PepsiCo.com.
Forward-Looking
Statements
Certain
statements made herein are “forward-looking statements” within the meaning
of the “safe harbor” provisions of the Private Securities Litigation Reform
Act of 1995. Forward-looking statements may be identified by the use of
words and phrases such as “opportunity,” “future,” “will,” “goal,” and
“look forward” and other similar expressions that predict or indicate future
events or trends or that are not statements of historical matters. These
forward-looking statements are not guarantees of future performance, conditions
or results, and involve a number of known and unknown risks, uncertainties,
assumptions and other important factors, many of which are outside the
Company’s control, that could cause actual results or outcomes to differ
materially from those discussed in the forward-looking statements. Important
factors, among others, that may affect actual results or outcomes include
the inability to recognize the anticipated benefits of the business combination;
costs related to the business combination; the inability to obtain or maintain
the listing of the Company’s shares on Nasdaq; the Company’s ability to
manage growth; the Company’s ability to execute its business plan and meet
its projections; potential litigation involving the Company; changes in
applicable laws or regulations; general economic and market conditions
impacting demand for the Company’s products and services, and in particular
economic and market conditions in the resort and entertainment industry;
the potential adverse effects of the ongoing global coronavirus (COVID-19)
pandemic on capital markets, general economic conditions, unemployment
and the Company’s liquidity, operations and personnel, as well as those
risks and uncertainties discussed from time to time in our reports and
other public filings with the SEC. The Company does not undertake any obligation
to update or revise any forward-looking statements, whether as a result
of new information, future events or otherwise, except as required by law.
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