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East
Rutherford, NJ – October 2021 / Newsmaker Alert / Hudson,
a Dufry company and travel experience leader with more than 1,000 stores
in airports, commuter hubs, landmarks and tourist destinations across North
America, shares the vision for its next-generation Brookstone airport stores,
reflecting Hudson’s commitment to reinvigorating the powerhouse brand after
becoming its exclusive
airport retailer in 2019.
A visit
to Brookstone is much more than a trip to an electronics store. Now with
a sleek, ultra-modern store design and expanded product assortment, Brookstone
celebrates a differentiated shopping experience for the traveler – driven
by robust industry insights, built on brand accessibility, and positioned
as an innovative, one-stop-shop. Elements of the new, reimagined Brookstone
have been incorporated into the recent openings at Nashville International
Airport (BNA), Norman Y. Mineta San Jose International Airport (SJC), Seattle-Tacoma
International Airport (SEA), and the Virgin
Hotels Las Vegas, with plans to open new stores with the full redesign
in the coming months.
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“Brookstone
is such an iconic name. Our vision was to create a space that would become
the ultimate lifestyle and experiential destination for the whole family
by blending the electronics categories synonymous with Brookstone with
newer product categories like STEM learning and wellness,” said Michael
Levy, Senior Vice President and Chief Merchandising Officer of Hudson.
“A big focus for Hudson has been expanding our merchandising assortment
to create an all-encompassing shopping experience, and our evolution of
the Brookstone brand is just the latest example of how we’re innovating
to successfully deliver on these growth opportunities to serve the evolving
needs of travelers.”
The
new store exterior is warm and inviting, blending soft ambient lighting
with signature shades of Brookstone blue. Inside, a spacious open floor
plan and interwoven design elements encourage intuitive exploration and
inspiration throughout the entire store. Combined with informational screens,
hands-on product demonstrations from knowledgeable and passionate Hudson
team members, and other interactive touchpoints, the store is a fully immersive
oasis for travelers of all ages.
To
further create an experience that’s uniquely Brookstone, the store is divided
into branded discovery zones to promote ease of use. Each fixture within
the zones is completely modular, allowing for a seamless transition of
products to provide first-time and repeat shoppers alike with the latest
game-changing innovations, the hottest on-trend products, and joyful seasonal
favorites. Key zones featured include:
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Audio:
Indulge in the best-in-class assortment of headphones from AfterShokz,
Apple, Bang & Olufsen, Beats, Belkin, Bose, Sony, Samsung, Wicked,
and more, with styles ranging from wireless to noise-cancelling and bone
conduction.
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Luggage:
Travel in style with a selection of the most durable backpacks, carry-ons,
checked bags, and storage solutions from Briggs & Riley, Samsonite,
and Thule.
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Massage:
Discover the most powerful and portable back, foot, hand, and neck massagers
for relief after any leisure or athletic adventures while on the go.
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STEM:
Embark on an educational journey with build-your-own robots, learning toys,
and the tech-savviest drones.
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Tech
Essentials: Never stress again about leaving the basics at home with
a wide selection of adaptors, cables, chargers, power packs, and speakers
for every device.
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Travel
Essentials: Enhance the travel experience with compression socks, luggage
tags, passport cases, and TSA-approved luggage locks.
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Tech
Toys: Celebrate the fun of life and work from anywhere with hand-held
and wearable gadgets, vlogging accessories, and everything in between.
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Travel
Comfort: Make travel easier – and more relaxing – with blankets, neck
pillows, sleep masks, and other must-have accessories designed for ultimate
comfort.
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Wellness:
Lead a balanced lifestyle and prioritize holistic wellbeing with air purifiers,
aromatherapy oils, sanitizing devices, and sleep assistance products from
HoMedics.
Each zone
in the store also features a prominent collection of Brookstone-branded
products that deliver the brand’s best-sellers in all-new ways. New custom
packaging has been meticulously customized to create a perfect illustration
of how each product fits within today’s lifestyle – using contemporary
product shots, expanded product information, and bold design elements that
are a nod to the innovation, essence, and authenticity of Brookstone.
The
redevelopment of the Brookstone airport brand furthers Hudson’s strategic
transformation of its specialty retail portfolio, blending innovative ways
to experience Hudson favorites with elevated brand experiences for modern
travel. Today, Hudson operates more than 30 standalone Brookstone stores
in airports and continues to expand the classic brand into new non-traditional
formats, including automated
specialty retail and Evolve
by Hudson, a new shop-in-shop store that blends a specialty brand experience
with the accessibility of travel essentials.
About
Hudson
Hudson,
a Dufry Company, is a travel experience company turning the world of travel
into a world of opportunity by being the Traveler’s Best Friend in more
than 1,000 stores in airports, commuter hubs, landmarks, and tourist locations.
Our team members care for travelers as friends at our travel convenience,
specialty retail, duty free and food and beverage destinations. At the
intersection of travel and retail, we partner with landlords and vendors,
and take innovative, commercial approaches to deliver exceptional value.
To learn more about how we can make your location a travel destination,
please visit us at www.HudsonGroup.com.
Contact:
Cindi
Buckwalter
Investor
Relations
Hudson
Communications
investorrelations@hudsongroup.com
communications@hudsongroup.com |
