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Atlanta,
GA – March 2021 / Newsmaker Alert / Instead of the usual in-person
gathering for its year-in-review conference, Krystal
Restaurants LLC hosted its 2020 Annual Meeting virtually – with an
array of digital presentations, live DJ entertainment, TikTok dance challenges,
and announcements for a number of new offerings coming to the brand in
2021. The theme for the event “UNITED” had been a rallying call for the
brand during 2020, reinforcing the power of teamwork during what was a
challenging year for the entire restaurant industry.
“In a year where many brands
found it difficult to survive, our team at Krystal was meeting and exceeding
the goals we set for ourselves,” said brand President, Tom
Stager. “We earned strategic wins across all areas of our business
– sales, profitability, operations, and our people and culture are stronger
than ever because of the tireless dedication and cooperative attitude we
all shared, and continue to share.”
“UNITED” is an approach that
not only encourages teamwork, but also directly connects to Krystal’s company
values. At the beginning of 2020, the company tasked itself with improving
the ways it does business for employees, franchisees, restaurant teams,
and guests. Initiatives like “Grow and Evolve” sought to enhance recruitment
and professional development. While goals like “Being Accountable to Our
Guests” saw dramatic changes in marketing and day-to-day restaurant operations.
Still other values, like “Making Informed Decisions,” helped drive forward
new efficiencies in accounting, restaurant expansion, and loss prevention.
When taken together, the company was able to generate results that positively
impacted bottom-line performance for Krystal in 2020.
Some of the most noteworthy
achievements for the year included:
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Successful re-opening of 24-hour
restaurants after COVID-19 interruptions
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10% increase in average guest
check
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New Creative Agency and New
Brand Positioning
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Launch of The Krystal Council
– a franchisor-franchisee collaboration platform
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Expansion of media footprint
on channels like outdoor, radio, and digital
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Sales figures doubled for third-party
delivery
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New kitchen designs, innovative
equipment upgrades, and new POS/BOS systems
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Streamlined in-house accounting
functions
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New HR programs for recruiting,
internships, onboarding, and leadership development
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Complete overhaul of LTO process
and new training materials for field operations
“What is remarkable about our
UNITED approach is that it goes well beyond just numbers,” shared Tori
McLeod, Vice President of People Experience for Krystal. “Every single
win from the past year has lasting impacts on our continued financial strength
as well as the strength and stability of our greatest assets – our people.
This is creating new opportunities in all directions as we move through
2021 with a common vision, shared purpose, and unified plan for setting
and achieving goals. Look for this year to be another of great forward
progress for Krystal.”
About Krystal Restaurants
LLC
Founded in Chattanooga,
Tennessee, in 1932, Krystal Restaurants
LLC is the original quick-service restaurant chain in the South and
was selected to USA TODAY’s 2019 Top-10 Best Regional Fast Food
List. Krystal hamburgers are still served fresh and hot off the grill on
the iconic square bun at 300 restaurants in 10 states. Krystal’s Atlanta-based
Restaurant Support Center serves a team of over 3,500 employees. For more
information, visit www.Krystal.com.
Contact:
Nicole
Warshowsky
Ink Link Marketing
305-631-2883 |