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| Just over an hour north of
Boston, York, Maine is one of the nation's oldest cities, originally settled
in 1624 by the Abenaki who called the town "Agamenticus," a term they used
to refer to the York River. York's rich history, beautiful beaches, shopping
and restaurants make it one of the top vacation destinations in Maine every
year.
 “We spent a lot of time talking with multiple companies that manage assets in this part of the world, and after careful deliberation, we ultimately identified Life House as being the most aligned with our vision for these assets. Life House’s brand dovetails perfectly with ours,” said Perkins. Formerly the York Harbor Motel and Cottages, the York Beach Surf Club opens after a multi-million dollar renovation that transformed the property in to New England’s newest oceanfront resort, featuring two heated resort-style salt water pools, multiple food and beverage concepts, and a locally-rooted storyline grounded in the unique history of surfing in Maine. The hotel’s 54 rooms, which range from luxuriously appointed oceanfront suites to two and three-bedroom bungalows, allow guests the perfect accommodations to enjoy Maine’s picturesque seacoast from sunrise coffee to sunset cocktails. “As we witnessed the frenetic evolution of the East Coast as a premier vacation destination during and post-Covid, we knew York, Maine was the right starting point, at the right time, and for all the right reasons. These projects have shifted our perspective and we needed someone that could accurately convey our narrative the way we wanted it told. Fortunately, Life House has that innate storytelling ability. With Life House, we’ve aligned ourselves with a group that can grow with us and properly relay our story for the benefit of our guests,” stated Perkins. Just a five-minute walk up the beach from the York Beach Surf Club, The Sea Latch Inn (soon to be re-branded in 2022) encompasses 84 rooms and expansive grounds that deliver a quintessential New England hospitality experience. The three-story hotel has been hosting visitors from throughout New England for years, with guests returning year-after-year for the property’s direct, unobstructed ocean access, and charming hospitality. Perkins and Life House will re-imagine the hotel as a “lifestyle property” prior to the 2022 summer season. “We are thrilled to announce our partnership with Taylor and his family, and Life House’s entrance to the Maine market,” said Bryan Dunn, Managing Director of Life House. “We were immediately drawn to the Perkins’ deep family roots in Coastal Maine, and the culture of these assets aligns with the Life House guest experience. We look forward to working with their world-class team to deliver an authentically local hospitality experience in York and beyond.” Above The Surf Company
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