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Global Wellness Is
Booming and Luxury
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Consumers Want to
Travel Well
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MVI Marketing Research Shows They
Look Closely
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at Wellness Activities When Traveling
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Austin,
TX – March 2019 / Newsmaker Alert / MVI
Marketing (MVI), a market research company specializing in luxury brands
and their consumers, has announced the findings from its recent luxury
wellness travel study. The online, quantitative research study was completed
by nearly 1,200 male and female respondents in the USA, between 25 and
50 years of age, who had household incomes of $75,000 and above, and have
recently traveled and/or plan to travel within the next year.
Results
showed that 60% of individuals surveyed by MVI think it’s important for
venues and destinations to offer wellness options for both pleasure and
business travelers. 50% of respondents plan to incorporate wellness/self-care
as part of their next trip.
According
to the Global Wellness Institute, the Wellness Tourism industry
is valued at $639 billion with a projected 6.5% annual growth rate. This
projected growth rate is more than twice the total tourism industry overall
(3.2%) and is the fastest growing segment of the $4.2 trillion Wellness
Marketplace.
MVI’s
research drilled down into specific choices within the dynamic wellness
travel segment. Key takeaways from MVI’s study include:
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While
meditation was the #1 wellness trend that respondents were eager to try,
CBD products came in second, demonstrating how quickly the product is infiltrating
the marketplace.
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Reflecting
the societal change in information gathering habits of consumers, 50% of
respondents get their wellness inspiration from social media and online
media, more than double the traditional resources such as TV, print and
travel agents. However, the higher the income of respondents, the more
likely they were to use travel agents for trip ideas.
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Over 70%
will travel with their significant other and most plan to take a full week
for their wellness travel.
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In a total
reversal of the image of Spa as Fat Farm, Relax/Recharge and Stress Reduction
were the top reasons given to take a wellness vacation. Lose Weight was
the least selected reason.
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Spa,
Adventure Options, Accessibility to Nature and Health Food were the
top activities looked for when booking wellness travel.
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Over 70%
of respondents preferred a self-guided schedule over a planned schedule.
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The top
five most popular spa resort brand choices from the respondents in this
study were Hilton, Four Seasons, Marriott International, Hyatt and Ritz
Carlton.
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Providing
insight into consumer purchasing habits, 94% of respondents said they were
likely to purchase a luxury item during a wellness trip. These products
range from new healthcare products to location specific items to jewelry
and branded clothing.
The complete
report of findings for the MVI luxury wellness travel study can be found
at www.mvimarketing.com/download-report.php?report=43
A video
overview of the research findings, with noted Luxury Wellness Travel expert,
Darlene Fiske, can be found at:
www.mvimarketing.com/download-report.php?report=42
MVI
Marketing LLC (MVI) provides consumer and trade market research along with
strategic consulting to a global client list in the luxury goods space.
Media
Contact:
Theresa
Jones
Theresa@MVIMarketing.com |