| Naples,
FL – December 2021 / Newsmaker Alert / Selling a viable and sustainable
retail and event business immediately following the major impact of a pandemic
when many stores have been crippled by the business climate is almost impossible
to imagine. But Tracy Sherles, founder of Myxn
Scents, the popular Naples retail store – dedicated to the creation
of personalized scented products – amazingly managed to pull it off.
After
serving the community for the past seven years and becoming a destination
experience in Naples for businesses and individuals, Tracy knew the time
was right for a change. “The decision to sell was not an easy one given
the thousands of loyal customers and countless memories made at the Myxn
Bar,” said Tracy. “We created scents for weddings, baby showers, engagements,
birthdays, anniversaries, vacations, staycations, and corporate events.”
Her
goal was to find a buyer who had the desire to continue serving the loyal
customer base while expanding the platform. Myxn Scents had been on track
for the expansion of both the retail and the event businesses before the
pandemic hit. She entertained several buyers and determined that the ideal
buyer was longtime Myxn Scents customer, Cansas Steidl, who has previously
owned and operated several businesses in Wisconsin.
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Since
its launch, Myxn Scents worked with all the major event planning companies
in SW Florida, Miami, and Ft Lauderdale, including events at the Ritz Carlton,
Coconut Point Hyatt, JW Marriott as well as countless communities. Naples
Transportation Trolley Company, Naples Princess and many hotel concierges
collaborated with Myxn Scents to provide a highly entertaining interactive
experience for tourists.
“At
the time of the sale” says Sherles, “we had served thousands of customers
and created nearly 10,000 personalized scents. The custom scent formulas
reside in a database by customer and scent name so customers can reproduce
their favorite scents in their favorite products anytime. Even as the retail
economy came to a screeching halt, we had grown exponentially by utilizing
a combination of in-store and online sales, as well as special events and
private parties, generating business in a time when other retail stores
were in serious need of oxygen.”
According
to Cansas Steidl, “We are excited to be carrying on Tracy’s legacy,” and
have retained the same great mixologists while adding a couple of new faces.
We are expanding women’s designer clothing and the men’s line while adding
some Wisconsin flare and will continue to remain the ideal location for
holiday gifts, clothing, accessories, and candles. Our intention is for
Myxn Scents to continue to remain a ‘must-do” interactive experience for
Naples visitors.”
Conceptualized
and launched by Tracy Sherles in 2014, Myxn Scents is located at 457 Bayfront
Place, an upscale oasis on Naples Bay near downtown Naples. The store is
open from 11 am – 5 pm Monday through Saturday, from 10 am – 3 pm on Sundays
and available for parties of four or more with a reservation. For more
information, call 239-280-0045 or visit MyxnScents.com.
Contact:
Tracy
Sherles
for
Myxn Scents
847-899-4600
Media
Contact:
Marge@LennonCommunications.com
239-841-0553
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