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National Association of Convenience Stores
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NACS, Koupon Media Form
Strategic Partnership
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The new partnership redefines convenience by providing
new consumer behavior insights that go far beyond the sale.
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Alexandria, VA – February 2019 / Newsmaker Alert / National Association of Convenience Stores (NACS) has announced a new strategic partnership with Koupon Media, the largest mobile offer platform and consumer insights engine in small-format retail. The agreement accelerates the use of digital promotion technology within the convenience store industry, specifically related to mobile technology and couponing.

Through the partnership, NACS will leverage Koupon Media’s leading promotion technology, CPG-funded offer content, and promotion insights tools to further the success of digital offers in convenience stores. 

Koupon Media leverages mobile commerce standards created within Conexxus, the industry’s standards and technology organization, to achieve revolutionary efficiencies in promotion distribution and management.

The insights developed from this partnership will join a growing suite of NACS research, benchmarking and consulting tools that include the NACS State of the Industry Summit, NACS State of the Industry Compensation Report®, NACS State of the Industry Report® and the Convenience Tracking Program.

“Koupon Media is already considered the leading provider for the validation, redemption and reimbursement of digital promotions in the convenience retailing industry,” said Brad Van Otterloo, CEO at Koupon Media. “Our team is proud to partner with NACS, the organization that has led the development of and ushered new technologies into the c-store industry for more than 60 years.”

“We believe our partnership with Koupon Media can be game-changing in how retailers develop mobile offers and help source additional CPG brand marketing funds for the c-store industry,” said Henry Armour, NACS president and CEO. “Koupon Media’s reach, paired with its innovative technologies and standards-driven approach, will allow convenience retailers to learn from cutting-edge technologies to deliver convenience.”

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About NACS
National Association of Convenience Stores (NACS) advances the role of convenience stores as positive economic, social and philanthropic contributors to the communities they serve. The U.S. convenience store industry, with more than 154,000 stores nationwide selling fuel, food and merchandise, serves 160 million customers daily—half of the U.S. population—and has sales that are 10.8% of total U.S. retail and foodservice sales. NACS has 2,100 retailer and 1,750 supplier members from more than 50 countries.

NACS Contact:
Jeff Lenard
V.P., Strategic Industry Initiatives
703-518-4272

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Publishing Dates: 02/07/19 – 04/07/19
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