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Sonoma,
CA – May 2021 / Newsmaker Alert / Point
Group, a Santa Rosa, Calif. based hotel management company, announces
the launch of SPOKEN, a lifestyle
experience brand at a select group of boutique hotels set in restorative
destinations such as Sonoma, Calif. and Sedona, Ariz. The hotels are launchpads
for people to discover and find their flow, aligning their own personal
journey with the way of the universe. The first hotel to join the SPOKEN
brand is Sky Rock Inn in Sedona, Calif. Point Group will oversee all operations,
marketing, sales, finance, IT, and revenue. SPOKEN’s second property is
the mid-century Flamingo Resort in Sonoma, Calif. which will debut June
7, 2021. The third SPOKEN property will be SPOKEN Santa Rosa in Calif.,
which will open October 12, 2021. Yang
Capital is the general partner for all of the ownership entities.
“It
has taken 43 years to launch SPOKEN. Our family’s personal life experiences
inspired Rebecca and me to create nature-inspired places to ground ourselves
in this rapidly changing world, and manifest the creative spirit within
each of us,” said Stephen Yang, Co-CEO of Point Group and Creator of SPOKEN.
“We will intentionally and methodically bring the SPOKEN brand into naturally
rich, and sometimes overlooked, places where guests and our team can co-exist
and thrive.”
Sky
Rock has SPOKEN
Sky
Rock is a place of wellbeing that sits atop an energetic vortex. The site
straddles Airport Vortex and Ant Hill Vortex which provides guests a panoramic
view of the Sedona Red Rocks from sunrise to sunset including Merry-Go-Round
Rock, Coffee Pot, and Thunder Mountain. Sky Rock’s General Leader, Csilla
Stark, is a Reiki-master healer like Yang, who is a Reiki Level Two practitioner.
The 109-room hotel was blessed in December 2019 by a White Mountain Apache
Medicine Man and a Yavapai Vice Chairwoman who have bridged Sky Rock as
a connection between earth and sky. Local partners, healers and facilitators
have an integral role in delivering a rich experience to hotel guests every
day at Sky Rock. Wellbeing-focused programs include talks about plant-based
diets, the Verde River, yoga, guided meditation, stargazing, and independent
film screenings. Partners include Walking Crow, The Sedona Film Festival,
Sedona Vegfest, Sedona Mountain Bike Festival, and local yogi and meditation
teacher – Chuck Tyler. The SPOKEN brand integration at Sky Rock will include
an enhanced arrival greeting and send-off on departure, and a delightful
Afternoon Tea. Guests can visit SkyRockSedona.com
to book a stay with rates starting at $229/night.
Flamingo
Resort has SPOKEN
On
June 7, 2021, Point Group will introduce guests to the reimagined Flamingo
Resort – an iconic gem in Santa Rosa. A cornerstone of the community since
1957, the 170-room resort is one of only two remaining mid-century examples
of renowned architect Homer Rissman’s work. As part of its rebirth, the
Flamingo Resort will offer new wellness programming and culinary libations
that celebrate the spirit of Sonoma. Guests can relax and rejuvenate with
an array of activities throughout their stay including SPOKEN’s signature
Afternoon Tea, poolside yoga, meditation, sound healing, Wim Hof-inspired
breathwork, and Flamingo’s signature Bird Bath cold water bucket experience.
The Flamingo has easy access to world-class mountain biking, a variety
of parks, nature trails, photography hikes and canoeing; Sip ‘n Cycle bike
tours, and wine and craft beer tastings at over 200 locations in Sonoma’s
Wine Country. The resort features Lazeaway Club restaurant, Wild Bird poolside
dining, Watering Hole pool bar, 20,000 square feet of indoor and outdoor
private and communal gathering spaces, a year-round heated pool and hot
tub, and a 20,000 square-foot full-service health club, fitness center
and spa with a Pilates and cycling studio, expansive weight room and cardio
equipment, tennis courts and a lap pool. Guests can visit FlamingoResort.com
to book a stay and experience the reimagined Flamingo Resort with rates
starting at $185/night and suites starting at $350/night.
Santa
Rosa has SPOKEN
SPOKEN
Santa Rosa will launch October 12 this year. The original Sandman Santa
Rosa was built in 1973 as a roadside inn. Its following has grown over
the years after Yang Capital acquired and reimagined the property in 2015
under Point Group’s oversight. In 2018, when the fires struck Santa Rosa,
Lauren Bodsworth, the Sandman’s General Leader saved the hotel from the
fires and turned the Sandman into a sanctuary for displaced families and
workers, cementing its place in the community. The Sandman was the site
of the first wellbeing retreat entitled POINT Presence, which introduced
nine healing modalities from healers based in Marin, Sonoma, Boise, Idaho
and Santa Barbara, Calif. The hotel feels like an oasis offering access
to Sonoma’s cornucopia of produce, culinary and natural experiences through
its pool bar, bocce court and fire pits. Point Group will enhance the SPOKEN
Santa Rosa property with murals inspired by Ty Williams, an expanded food
offering at the Pool Bar, the new SPOKEN Fit outdoor workout, signature
Afternoon Tea, and additional wellbeing-focused events and programming.
The
Sayer’s Club
Today,
Point Group also launches the Sayer’s Club. This unique loyalty club will
offer members early booking opportunities at the lowest rates, waived resort
fees, early access to featured events, and a personalized greeting at each
hotel. Members will also be empowered through feedback opportunities to
influence hotel programming, and locations of future SPOKEN hotels. Enrollment
details will be forthcoming on the SPOKEN
website.
About
SPOKEN
SPOKEN
is the lifestyle experience at a select group of hotels set in restorative
destinations. SPOKEN is for those who seek to discover their voice, and
find their flow, so they can connect deeply to their own unique purpose.
SPOKEN believes that wellbeing begins from connection within, rather than
something acquired. SPOKEN hotels are intentional sanctuaries for guests
to be present with others while in the presence of natural energies that
exist in each destination. From the way guests are greeted upon arrival,
to the holistic programming included with guests’ stays, to the send-off
back home, this is the SPOKEN way. For more information, please visit SPOKEN.life.
About
Point Group
Led
by Co-CEO’s Stephen Yang and Rebecca Bunyasaranand, Point
Group provides hotel management services by collaborating with partners
and investing in and empowering its employees. The company specializes
in operating lifestyle hotels under the SPOKEN experience brand that are
designed to be sanctuaries to connect guests with natural energies in restorative
destinations including Sky Rock Inn, Sedona, Ariz.; Flamingo Resort, Sonoma,
Calif., and SPOKEN Santa Rosa in California set to debut October 12, 2021.
Point Group manages six properties in California, Arizona and Utah, including
three SPOKEN hotels and three hotels that are not a part of the SPOKEN
brand – Cottonwood Courtyard in Cottonwood Heights, Utah at the base of
Snowbird and Alta Ski Resorts, which opened April 30, 2021; Tilden Hotel
in San Francisco, Calif.; and Holiday Inn Santa Maria in Santa Maria, Calif.
About
Yang Capital
Yang
Capital manages two closed-end funds, Yang Investment Partners and YIP2.
Through its long-term and trusted relationships, Yang Capital is woven
into the fabric of local real estate. By inspiring the best from each individual
at Yang Capital, the company seeks preeminence in the returns to its investors,
enriching experiences for its guests, and fulfillment of its team. For
more information, please visit YangCapitalGroup.com.
Media
Contact:
Kimi
Ozawa
The
Point PR
310-488-9449 |