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San
Diego, CA – April 2021 / Newsmaker Alert / RMS
North America, a leading provider of property management systems to
the hospitality industry, announces the launch of RMS
Web. Designed to serve what has been a tale of two travel markets –
the hotel industry’s efforts to rebuild with the anticipation of increased
vacation travel and the campground’s spike as a local, outdoor, remote
destination – RMS Web is a website development service that is available
to all hospitality businesses looking to grow their brand and online presence.
For
both industry segments, there is elevated priority around consumer-facing
websites in 2021. Recognizing that more consumers are using the internet
to research accommodations and may judge a brand’s credibility based on
website design, the need for businesses to update their sites is more critical
than ever.
RMS
Simplifies the Web Presence
RMS
Web integrates with RMS’s cloud-based property management system or can
act as a stand-alone site and features professionally-designed websites
with reservation integration. Customized to individual customer needs and
led by its specialized team of marketing experts, RMS Web is designed to
increase search engine ranking, website traffic, and bookings and revenue
for campgrounds, hotels, lodges, and inns.
According
to the 2021 Lodging Technology Study by Hospitality Technology, 38% of
hoteliers admitted they lag behind the competition, while 40% report reduced
budgets YoY. “With the likelihood of travel increasing considerably by
the end of 2021, the need for our clients to have access to cost-effective
solutions that will directly impact their bottom lines is more critical
than ever,” noted Matthew
Galbraith, Director of Operations of RMS. “Across both the hotel and
outdoor hospitality industries, our clients are facing increased demand
at a time when their customers are demanding enhanced online experiences.
By integrating custom website solutions with our current property management
and reservation technology, we are bringing easy-to-maintain solutions
to our customers that will, in turn, enhance their customer’s booking experience.”
Reach
New Customers
While
primarily an outdoor opportunity in 2020, both industry segments have a
chance to capture the new remote workforce that experts predict will hold
for some time. Per a recent American Express Global Travel Trends Report,
54% of consumers say that the freedom and flexibility of being able to
work while they travel or vacation is appealing. These behavior shifts
may also offer opportunities for changing demographics; that’s where an
updated or new website design, content, and imagery can better reflect
a property’s expanded customer base.
For
more information, visit www.RMSNorthAmerica.com/product/web
or call 858-617-8959.
About
RMS
As
a leading provider of property management systems to the hospitality industry
for more than 30 years, RMS supports 6,000 properties worldwide and offers
business insights, best practices, and innovative software to help hospitality
businesses meet their strategic goals. For more information, please visit
www.rmsnorthamerica.com.
Media
Contact:
Lauren
Watt
Trevelino/Keller
for
RMS North America
404-214-0722
Ext. 116 |