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2019:
A Year of Change
by
Sharon Scott Wilson, RRP
|
Crossville,
TN – March 2019 / Newsmaker Alert / Of course, every year is
a year of change, but for the timeshare resort industry, it may be especially
true this year. A few examples:
-
Although Howard Nusbaum has
promised to continue as president of ARDA at least through the 2019 ARDA
World convention, he announced his intention to retired during the fall
conference in November 2018.
-
Experts project that the industry
will continue to consolidate as a handful of large companies – mostly publicly
held – will absorb smaller entities.
-
The trend of declining viability
of aging resorts has continued to grow over the last decade. Slip-sliding
away, as Paul Simon might say, is a result of various apparently irreversible
factors.
-
And don’t even let me get started
discussing the emergence of timeshare cancellation companies – a self-immolating
business at best!
In view of the industry’s, …uh,
evolution shall we say, Resort Trades (ResortTrades.com),
has taken a fresh look at our mission of providing industry information
and business advice to the professionals who have made the resort business
their ‘career home.’ We’ve seen other publishers in this niche reduce their
services and even disappear altogether. This causes The Trades to feel
the call to serve more strongly than ever. Yes, it’s a calling to serve
what is certainly NOT a shrinking audience, but a changing one. After all,
our readers are those still marketing and selling vacation ownership, as
well as managing and operating resort and travel companies.
2019 promises to be a year
of change and growth for The Trades. After some pretty intensive, internal
soul-searching, we are arriving at the point of completing a review and
retrenching of our direction as a niche marketing company. Through our
products, which are not only off- and online publications, but also the
provision of consultation and SEO value-added services to those vendors
and suppliers who undergird our industry, we enrich our reader’s experience.
We broaden horizons; we educate and illuminate. Occasionally, we even inspire.
(continue
reading here)
About Sharon Scott Wilson
Sharon Scott Wilson is Publisher
at The Trades Publishing Company, a Twenty First Century niche marketing
company. Her firm, THE TRADES INK Content Marketing (formerly known as
SharonINK PR & Marketing), is a subsidiary of The Trades.
Media Contact:
Sharon
Scott Wislon, RRP
THE TRADES INK Content Marketing
for Resort Trades
310-923-1269 |
