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Ten Quick-Service Restaurant Chains
Starbucks and McDonald’s emerged as co-leaders on convenience, which means something quite a bit different to consumers than it did a decade ago. Technology has played a big role in evolving our category in 2018 with the increased availability of mobile apps, online ordering, loyalty program tie-ins, and delivery all being factors affecting what convenience means to consumers. Sandelman’s Quick-Track study monitors over 200 quick service restaurants on 20 aspects for food, service, worth, facilities, and affinity. Follow Sandelman on Twitter @SandelmanInc and #AwardsofExcellence to see the winners for attributes like value for the money, speed of service, friendliness and others. For more information, please contact Clay Raymer at clay@sandelman.com or 888-897-7881, ext. 2. |