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San
Juan Capistrano, CA – October 2021 / Newsmaker Alert / Soul
Community Planet (SCP) announces the acquisition of the 41-room, beachfront
Laguna Riviera Beach Resort
(Laguna Riviera). The historic Laguna Beach hotel marks SCP’s first
expansion into California, and its sixth hotel overall. The acquisition
advances SCP’s plan to expand its footprint into communities that align
with SCP’s healthy, kind, green values.
Opened
in 1948, the Laguna Riviera is located directly on the beach just two blocks
south of Downtown Laguna Beach. Described as a part French Riviera and
part Mediterranean retreat, the resort boasts scenic coastal views, direct
access to surfing and stand up paddle boarding, and features a variety
of room categories, including oceanfront studios to grand one-bedroom suites,
many with a full kitchen, private oceanfront decks, and fireplaces.
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“The
vision of Soul Community Planet is to make the world around us a better
place by serving those who value wellness, kindness and sustainability.
The beautiful seaside community of Laguna Beach is an eclectic fusion of
California art, food and surf culture. It’s also one of the healthiest,
kindest and most sustainability focused communities we know. As such, we
see Laguna Beach as an ideal place for Soul Community Planet, and we look
forward to merging SCP’s holistic hospitality with Laguna Beach’s cool
California vibe,” said Soul Community Planet Co-Founder and CEO Ken Cruse.
“Our planned renovations of the hotel are intended to complement the character
of Laguna Beach and will be thoughtfully conducted with city and community
involvement every step of the way to ensure our efforts add to, rather
than dilute, the eclectic authenticity that makes Laguna Beach so special.”
The
hotel will maintain the Laguna Riviera Beach Resort name while undergoing
the planned multi-million-dollar renovation and repositioning program.
The design effort, led by Kelly Ogden of ELK Collective, will infuse the
hotel with SCP’s signature “Scandi-boho” design aesthetic, new landscaping
and exterior, and will incorporate SCP’s distinct brand features throughout.
Upon completion of the renovations, the hotel will be rebranded as the
SCP Laguna Beach. Opening rates at the SCP Laguna Beach will start at $250.
SCP
announced earlier this year it will become fully vegetarian across
all of its venues, achieve net zero waste company-wide, and standardize
all of its guest rooms on its signature “Peaceful Rooms” design by the
end of 2022. These and other SCP brand services and programs are planned
to be featured at the new SCP Laguna Beach. The SCP Laguna Beach is also
planned to feature a signature SCP’s Provisions Market, which will offer
wholesome, locally sourced, fresh, organic food and drink, including local
craft beer, California wine, kombucha and coffee, along with local arts
and crafts items.
Other branded
amenities and programs planned:
Every
Stay Does Good – Through Every Stay Does Good, every guest check-in
to an SCP Hotel drives measurable positive impacts to the world through
SCP’s partners. The Every Stay Does Good program is oriented around SCP’s
core values:
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Soul
– Through SCP’s partnership with WE
Well-Being, every guest stay at an SCP Hotel provides one adolescent
with well-being tools and resources to help build life-long mental health
skills. More than 30,000 adolescents have been helped to date through this
program.
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Community
– Through SCP’s partnership with Orange
County’s Miracles For Kids, every guest stay at an SCP Hotel provides
24 hours of electricity to light the home of a family of a critically ill
child. More than 340,000 hours of light have been provided through this
program to date.
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Planet
– Through SCP’s partnership with One
Tree Planted, every guest stay at an SCP Hotel results in one tree
being planted in an unnaturally deforested area. To date, more than 40,000
trees have been planted through this program.
Net
Zero Waste – SCP hotels achieve meaningfully lower waste production
than typical hotels through extensive use of eco-friendly materials in
its renovations, incorporating new energy-efficient systems and solar power,
locally sourced fresh food, and by implementing regenerative local composting
programs at each property. SCP is committed to eliminating the use of single-use
plastic water bottles and utensils and offers guests refill water stations
to encourage use of reusable plastic bottles throughout their travels.
SCP is working with EarthCheck for ongoing third-party certification of
its Net Zero Waste program.
Fair
Trade Pricing – Through SCP’s Fair Trade Pricing program (FTP), guests
determine the price they pay for their stay based on the quality of their
experience. Through FTP, SCP holds itself accountable for providing exceptional
guest experiences.
SCP
Commons – The SCP Laguna Beach will house a communal co-working space
for the growing numbers of digital nomads and bleisure travelers who are
looking to successfully blend work and play while on the road.
SCP
Fit – The property will feature a new wellness facility with a Peloton
bike, TRX system, yoga and space for stretching.
SCP
Hotels are currently located in Colorado Springs, Colo., Redmond and
Depoe Bay, Ore., Hilo, Hawaii, and the Salishan Coastal Lodge by SCP in
Gleneden Beach, Ore. SCP is actively expanding into markets that share
its core values and culture, with the goal of introducing at least 25 SCP
locations in the U.S. by the end of 2023.
About
Soul Community Planet
San
Juan Capistrano, Calif.-based Soul
Community Planet was born out of a vision to provide holistic hospitality
experiences for individuals desiring to make positive choices for themselves,
our communities, and the planet. SCP provides clean, fresh, energy efficient,
low-waste accommodations, fitness and coworking. SCP supports a range of
causes that align with its vision through its Every Stay Does Good
program and by donating five percent of its profits to causes which share
its core values. For more information, visit www.SoulCommunityPlanet.com
or www.SCPHotel.com.
SCP
Press Room
Media
Contact:
Liana
Miller
Engaged
Communication
949-276-8920 |
