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Laguna
Beach, CA – November 2021 / Newsmaker Alert / Soul
Community Planet (SCP) announces its acquisition of Hotel
Seven4one, a boutique hotel located in Laguna Beach, Calif. The acquisition
marks the second California property and seventh acquisition in the rapidly
growing SCP portfolio.
The
boutique property, which is located at 741 South Coast Highway in Laguna
Beach, features 12 rooms, including two suites with kitchenettes. The property
is ideal for buyouts, retreats, or for individual room reservations and
also features an outdoor courtyard with fireplace, living wall, as well
as a second story sundeck with panoramic ocean views.
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“This
property will be the perfect complement to our recently
acquired Laguna Riviera Beach Resort, which will be rebranded in the
coming months as the SCP Laguna Beach following our planned renovation
program to better align the property with SCP’s healthy, kind and green
core values,” said Soul Community Planet Co-Founder and CEO Ken
Cruse.
Steeped
in history, the hotel has been part of downtown Laguna Beach’s landscape
for three quarters of a century. Built in 1940 between two historically
significant streets – Cleo and St. Anne’s, famous for their distinctive
surf scenes, the building’s bones remain unchanged. The inn was recently
remodeled into Hotel Seven4one – a modern offering with the addition of
living greenwalls, reclaimed wood and other features added transforming
it into an eco-contemporary hotel.
In
keeping with SCP’s brand and “Scandi-boho” design aesthetic, the property
will be renovated to include new furniture, flooring and zen design features.
SCP,
which has added three properties to is growing portfolio during 2021 as
part of a previously announced growth initiative, is focused on expanding
the brand’s footprint into markets that share its core value and culture
and thereby appeal to SCP’s target “conscious consumer” traveler base.
SCP Hotels are currently located
in Laguna Beach, Calif., Colorado Springs, Colo., Redmond and Depoe Bay,
Ore., Hilo, Hawaii, and Gleneden Beach, Ore. SCP has the goal of introducing
at least 25 SCP locations in the U.S. by the end of 2023.
SCP
also announced it will move its headquarters to Laguna Beach as part of
the recent acquisitions.
About
Soul Community Planet
San
Juan Capistrano, Calif.-based Soul
Community Planet was born out of a vision to provide holistic hospitality
experiences for individuals desiring to make positive choices for themselves,
our communities, and the planet. SCP provides clean, fresh, energy efficient,
low-waste accommodations, fitness and coworking. SCP supports a range of
causes that align with its vision through its Every Stay Does Good
program and by donating five percent of its profits to causes which share
its core values. For more information, visit www.SoulCommunityPlanet.com
or www.SCPHotel.com.
SCP
Press Room
Media
Contact:
Liana
Miller
Engaged
Communication
714-423-4394 |
