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Two
Powerhouse Regional Organizations
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Announce
New Cooperative Initiatives
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Travel South USA and Southeast Tourism
Society make plans to transition
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Domestic Showcase in 2021 and enhance
educational programming Atlanta
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Atlanta,
GA – February 2019 / Newsmaker Alert / We are thrilled to announce
that Travel South USA
(TSUSA) has formalized an agreement to transition Domestic
Showcase to Southeast Tourism
Society (STS) in 2021.
Discussions
to explore opportunities for cooperative initiatives between the two organizations
began in October 2018. As a result of these discussions, a proposal to
transfer production rights and assets of Domestic Showcase was developed
and negotiated. The agreement was unanimously approved by both the Travel
South USA Board of Directors and Southeast Tourism Society Board in February
2019. A formal signing ceremony will take place in March 2019 at the STS
Connections conference in Daytona Beach, Florida.
“Combining
the marketplace of Domestic Showcase with the educational opportunities
of STS will offer attendees enhanced value and create a stronger foundation
for networking, education, and advocacy efforts in the Southern USA,” said
Liz Bittner, President & CEO of Travel South USA.
“We
see this transition as a natural evolution for the domestic group tour
segment of the industry,” said Bittner. “We believe it is in the best interest
of the industry to build a bigger and better networking platform with educational
opportunities, and a re-engineered Domestic Showcase in 2021 can offer
this. Moving Domestic Showcase to a membership organization with a stellar
reputation for year-round networking and education is the right thing at
the right time.”
Monica
Smith, President & CEO of Southeast Tourism Society agreed. “We are
excited for the opportunity to enhance Domestic Showcase offerings in 2021
and provide additional education components for its participants. Providing
industry specific, southern-based, affordable networking and educational
opportunities is vital to professional development in our industry, especially
for the many new professionals joining the sales and marketing teams in
our CVBs and attractions. We believe adding this event to our roster will
create new synergies to complement our other programs: STS Connections,
STS Marketing College®, Top 20 Festivals and Events recognitions, and
our Escape to the Southeast publication.”
As
part of the agreement, STS staff will shadow TSUSA in the planning and
production of the 2020 Domestic Showcase, to be held in Baton Rouge, Louisiana.
Following this event, TSUSA will transfer all production rights, responsibilities
and assets for Domestic Showcase to STS. In addition, the state travel
offices have agreed to provide additional funding to STS to ensure the
event’s continued success.
Domestic
Showcase, currently in its 37th year, is a regional, appointment-style
marketplace event for qualified group tour operators and credentialed journalists
to meet with southern-based destinations and attractions to promote travel
to the region. The event’s program consists of three days of intensive
business appointments, a media marketplace, professionally produced events,
and networking opportunities, as well as pre and post FAM tour opportunities
for journalists and tour operators in the host state and across the region.
The
2019 Domestic Showcase, held in Myrtle
Beach, SC, is expected to generate an estimated 21,000 business meetings
among its approximately 700 attendees. According to the American Bus Association
Foundation, group travel accounts for approximately 43.9 million visitors
and generates $15.3 billion in total economic impact annually in the 12-state
Travel South region.
Southeast
Tourism Society will soon release the 2021-2023 Request for Proposal to
solicit bids for Domestic Showcase. Bids will be due May 31, 2019.
About
Travel South USA
Travel
South USA is America’s oldest and largest regional travel promotion organization,
formed in 1965. The long-standing regional collaboration of the state tourism
offices of
Alabama,
Arkansas,
Georgia,
Kentucky,
Louisiana,
Mississippi,
Missouri,
North
Carolina, South Carolina,
Tennessee,
Virginia
and West Virginia provides a foundation
to positively position tourism as a vital and dynamic element in the region’s
economic development. Tourism ranks throughout the region as one of the
top three industries, behind manufacturing and agriculture, and is responsible
for $133 billion in spending by visitors, generating 1.4 million direct
jobs, $30 billion in worker paychecks, and almost $16 billion in state
and local taxes. Visit TravelSouthUSA.com
for consumer information and travel industry information, TravelSouthUSA.org.
Contact:
Angelica
De Stefano
Travel
South USA
Coordinator,
Event Marketing & Communications
404-231-1790
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Travel
South USA: Facebook
/ Twitter / YouTube|
About
Southeast Tourism Society
Headquartered
in Roswell, Georgia, Southeast Tourism Society is an association that works
to unite all segments of the travel and tourism industry through its four
pillars of education, advocacy, recognition, and networking. Established
in 1983, STS is an engaged network of 900+ members from twelve states:
Alabama,
Arkansas,
Florida,
Georgia,
Kentucky,
Louisiana,
Mississippi,
North
Carolina, South Carolina,
Tennessee,
Virginia
and West Virginia. For more information,
visit SoutheastTourism.org.
Contact:
Wendy
Thomas
Southeast
Tourism Society
Director
of Communications & Marketing
770-542-1523 |