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Washington,
DC & Boston, MA – August 2022 / Newsmaker Alert: Taffer’s
Tavern, the innovative, full-service restaurant concept founded by
leading hospitality expert and star of Paramount Network’s Bar Rescue,
Jon Taffer, announced opening dates
for the brand’s next two full-service restaurant locations in Washington,
D.C., and the Greater Boston area of Watertown, MA. Taffer will celebrate
the openings with a Grand Opening Ribbon-Cutting Ceremony on Thursday,
September 1 in D.C. and Thursday September 8 in Watertown, MA. Both restaurants
are now accepting reservations
online.
“As
Taffer’s Tavern expands its footprint to two of our nation’s most vibrant
culinary destinations, we are looking forward to welcoming the greater
Boston and D.C. communities in to experience our elevated tavern offerings
and to create lasting memories,” said Taffer. “Hosting these two Grand
Opening celebrations within a week of each other represents the overall
momentum we’re experiencing for the brand.”
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The
first Taffer’s Tavern restaurant opened in October 2020 in Alpharetta,
Georgia, with a second location opening in 2021 as a concessionaire in
FedEx Field, home to the Washington Commanders, located in Landover, MD.
Working with Fransmart, the leading franchise development company known
for growing emerging concepts like Five Guys, The Halal Guys and more into
national brands, Taffer’s Tavern has secured several multi-unit franchise
deals in key markets across the country, including a deal to bring the
brand to Las Vegas and 10 locations to Savannah, Georgia and Northern and
Central Florida, with an initial focus on the Orlando metro area, Gainesville,
Jacksonville and Panhandle regions. These upcoming markets are in addition
to those where Taffer’s Tavern now has a presence: Georgia, Washington,
D.C. and Massachusetts.
“Taffer’s
Tavern reimagines the modern restaurant with its use of technology to streamline
operations and lower labor costs,” said Dan
Rowe, CEO of Fransmart. “It’s effectively delivering a top-notch dining
experience for its customers, and it continually proves it’s one of the
best investments for franchisees looking for the next big thing in full-service
dining.”
Inspired
by the quintessential neighborhood pub, a regular gathering place for friends
and family alike, Taffer’s Tavern is designed with traditional Old-World
taverns in mind, with an ambiance that is inviting, warm and comfortable,
distinguished by dark woods, soft leathers, copper accents and elevated
tavern food and beverage offerings.
“We
are excited to welcome the first Taffer’s Tavern to the New England area
and be a part of the new development of Arsenal Yards in the Boston suburb
of Watertown. Jon’s vision of creating a place for the community will resonate
well in this neighborhood. His commitment to quality and the highest standards
are reflected in everything we have done here, creating a place that will
provide our guests with a welcoming atmosphere and elevated tavern menu
that they will enjoy again and again,” said local Boston franchise owner
Marc Magerman
of 8G Hospitality.
“We
worked with Jon Taffer on creating an incredible restaurant experience
where every detail was discussed and developed with our guest experience
in mind,” said local D.C. franchise owner and Cuisine Solutions President
and CEO Felipe Hasselmann. “It has been a great experience for us to consult
with Jon on the state-of-the-art kitchen design for the Taffer’s Tavern
concept, and we are thrilled to be a franchise owner as well. So, while
the tavern itself incorporates many state-of-the-art innovations when it
comes to food preparation and safety, the focus is delivering a high-quality,
delicious experience in an inviting environment that we know our patrons
will enjoy.”
The
Watertown and D.C. menus will include Taffer’s Tavern menu favorites such
as Jon’s Roast Beef Au Jus, Braised Short Rib and Tot Roast Fries in addition
to other signature Plates and Handhelds. New items created specifically
for the Boston area location will be New England Clam Chowder and a Lobster
Roll, while D.C. residents can savor on a city staple, mumbo sauce, among
the flavorful options available for Taffer’s Wings.
Taffer’s
Tavern boasts a best-in-class beverage program and features a diverse selection
of spirits, wines and beers, many of local and regional provenance. Its
signature cocktails employ some of the most advanced mixology techniques
while staying on-trend and introducing photo-worthy cocktails that taste
even better than they look. Guest favorites include The Campfire and Berry-Impressive,
among several other crafted cocktails and “As Seen on Bar Rescue”
recipes.
Named
one of FSR magazine’s 50 NextGen Casual Brands to Watch, Taffer’s Tavern
is rapidly expanding its footprint across the United States and seeking
franchisees to lock in territories and bring the innovative concept to
new areas. To learn more about Taffer’s Tavern franchising opportunities,
watch this video or visit www.Fransmart.com/taffers-tavern-food-and-spirits.
About
Taffer’s Tavern
Jon
Taffer, Bar Rescue star and award-winning hospitality expert, has launched
his own innovative, full-service restaurant franchise concept, Taffer’s
Tavern. Taffer’s Tavern is the quintessential pub, a place to gather
with your old friends and make new ones along the way. The tavern features
outstanding signature cocktails, elevated tavern foods influenced by American
favorites, excellent customer service and the highest safety standards
in the industry. Designed with traditional Old-World taverns in mind, its
ambience is inviting, warm, and comfortable, making guests feel relaxed
and welcomed visit after visit. Taffer’s Tavern is now open in Alpharetta,
Georgia, and FedEx Field in Maryland, with additional locations planned
for the Atlanta, Washington, D.C., Boston, Las Vegas and Orlando areas
with more markets to follow. For more information, visit www.TaffersTavern.com.
About
Jon Taffer
Jon
Taffer is an award-winning hospitality expert, entrepreneur and thought
leader with nearly 40 years of experience in the hospitality, entertainment,
and nightlife industries. Best known as executive producer and star of
Paramount Network’s Bar Rescue, a non-scripted reality show that
spotlights Jon as he saves failing bars from looming closure that is now
in its eighth season. This year Jon goes head-to-head against chef Robert
Irvine in 24-hour restaurant makeovers on an all-new three-episode series
streaming on discovery+ called Restaurant Rivals: Irvine vs. Taffer. In
2019, Jon announced the launch of his own innovative, full-service restaurant
franchise concept, Taffer’s Tavern, which launched in Atlanta in 2020 with
several locations poised to open in 2022. Taffer’s Tavern features outstanding
signature cocktails, elevated tavern foods, and the latest advancements
in restaurant technologies. Concurrently, Jon runs Taffer
Dynamics, his business consulting firm. Over the years, he has consulted
for a range of well-known brands, including the NFL Network, Anheuser-Bush,
Ritz-Carlton, TGI Fridays, Buffalo Wild Wings, Famous Dave’s Barbecue and
Fortune 500 brands such as Hyatt Hotels and Marriott International. In
addition, Jon is a best-selling author having written three books: “Raise
the Bar,” “Don’t Bulls*t Yourself,” and his newest book “The Power of Conflict:
Speak Your Mind and Get the Results You Want.” For more information, visit
www.JonTaffer.com.
About
Fransmart
As
the leading franchise development firm in the country, Fransmart
turns emerging restaurant concepts into successful national and global
brands. Founded by Dan Rowe, the man who identified and grew brands such
as Five Guys Burgers & Fries and QDOBA Mexican Grill from single unit
businesses to the powerhouse chains they are today. Fransmart’s current
and past franchise development portfolio brands have opened more than 5,000
restaurants worldwide and facilitated franchise investments that have cumulatively
generated 1 billion dollars in revenue to date. For more information, visit
www.Fransmart.com.
Media
Contact:
Sophia
Groome
Fransmart
703-842-5400 |
