Sydney,
AU & Atlanta, GA – October 2021 / Newsmaker Alert / Friday (October
1) marked the launch of a Travel
South USA and Vacaay
content partnership that celebrates the diversity of ten unique Southern
states. Combining inspirational content with innovative performance-based
digital marketing, the campaign will engage and inspire travellers: as
Australians gear up for the return of international travel.
In
cooperation with state tourism offices, Travel South USA and Vacaay created
a collection of exclusive southern
state landing pages with the most unique and engaging content from
around the South. This impressive multi-dimensional platform includes over
500 tiles of stunning photography, directions, local tips, blogs, and itineraries.
The
showcased
destinations include Alabama, Arkansas, Kentucky, Louisiana, Mississippi,
Missouri, North Carolina, South Carolina, Tennessee, and West Virginia.
With glorious national parks, rich heritage, a global-leading music scene,
and delicious culinary offerings, this exciting collection of states provide
endless opportunities to explore. With Vacaay, travellers can collate must-dos
and build itineraries to share with friends, family, and the wider community
to drive further customers to a destination, hotel, or attraction.
Running
from October 2021, the beautiful content will capture the undivided attention
of intended travellers with high impact, full-screen native ads. This,
teamed with an influencer campaign and travel trade partnership following
the launch, will no doubt boost destination awareness and drive bookings.
Tristan
Freedman, Vacaay Regional Director – North America, says: “It’s absolutely
thrilling to see such a diverse and product-rich destination like the South
come to life and get the full exposure it deserves, with Vacaay. We’ve
loved working with Liz and her partner states. Tourism content marketing
faces a great challenge to display the full story and vibe of a destination,
but with Vacaay, we not only provide this, we also generate effective results
to go with.”
Liz
Bittner, President and CEO of Travel South USA, says: “We are delighted
to partner with Vacaay for this cutting-edge digital campaign. Our state
tourism boards have worked seamlessly with the Vacaay team to create and
display stunning content that travellers will undoubtedly resonate and
engage with. Known for our Southern charm and friendly nature, as well
as our wealth of unmissable experiences, we can’t wait to welcome our Aussie
friends once again.”
To
check out the Travel South USA content, visit Vacaay.com/travel-south-united-states
and search for a Southern state of your choice. From here, you can add
places you ‘love’ to your Passport, and build itineraries using the site’s
trip planner.
Vacaay.com/travel-south-united-states
Media
Contact:
Tori
Goddard, PR Account Manager
Brand
USA Australia & New Zealand
Telephone:
0414 860 234
About
Travel South
Travel
South USA is America’s oldest and largest regional travel promotion organization,
formed in 1965. The long-standing regional collaboration of the state tourism
offices of Alabama,
Arkansas,
Georgia,
Kentucky,
Louisiana,
Mississippi,
Missouri,
North
Carolina, South Carolina,
Tennessee,
Virginia
and West Virginia provides a foundation
to positively position tourism as a vital and dynamic element in the region’s
economic development.
In
2019, tourism ranked throughout the region as one of the top three industries,
behind manufacturing and agriculture, and was responsible for $133 billion
in spending by visitors, generating 1.4 million direct jobs, $30 billion
in worker paychecks, and almost $16 billion in state and local taxes. Visit
TravelSouthUSA.com
for consumer information and TravelSouthUSA.org
for travel industry information.
Travel
South USA: Facebook
/ Twitter / YouTube
About
Vacaay
Launched
in 2020, Vacaay is a multi-channel travel
media platform. Vacaay inspires and engages audiences across mobile, tablet,
and desktop with high-definition, curated visual content. Visit Vacaay.com
for more information. |