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Wingstop Appoints
Chief Growth & Experience
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Officer and Names
Leader of Digital
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Dallas,
TX – March 2019 / Newsmaker Alert / Wingstop
Inc. (NASDAQ:WING),
the award-winning wing concept with more than 1,200 locations globally,
announces that Maurice Cooper has been appointed to the newly created role
of Executive Vice President, Chief Growth & Experience Officer, effective
immediately. Maurice will maintain the responsibilities he held previously
as Chief Marketing Officer, while also overseeing the end-to-end guest
experience. Additionally, he will lead the Company’s revenue-driving initiatives,
which include the national scale of delivery, and digital innovation. Maurice
will continue to report to Charlie Morrison, Chairman and Chief Executive
Officer.
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“Since
June 2018, Maurice has served as Wingstop’s Chief Marketing Officer, leading
our growth strategy transformation by introducing a national advertising
platform to expand brand awareness and accelerate transactions. He has
done an exceptional job of sharpening our definition of the Wingstop brand
and helping us to expand to new audiences,” said Charlie Morrison. “This
expanded role will leverage his broad expertise in marketing, guest experience
design, and innovation, further positioning Wingstop for future growth
on our path to becoming a top 10 global restaurant brand.”
Concurrently,
Wingstop is also strengthening its leadership team through the appointment
of Kevin Fish to Senior Vice President, Digital. In this role, Kevin and
his team will further Wingstop’s long-term vision to ultimately digitize
every transaction by enhancing the digital guest experience. In Kevin’s
five years at Wingstop he was responsible for rolling out a new POS system
across the Wingstop organization. He led the development and most recent
launch of the all-new Wingstop.com and mobile app experiences which accounted
for over 30% of domestic sales this past January.
“Kevin’s
leadership in digital guest experience has been a driving force for Wingstop,”
said Maurice. “We are thrilled to leverage his experience and continue
to be a market leader by continuing to enhance Wingstop’s digital offerings
and drive innovation in our e-commerce platform.”
About
Wingstop
Founded
in 1994 and headquartered in Dallas, Texas, Wingstop Inc. (NASDAQ: WING)
operates and franchises more than 1,200 restaurants across the United States
and nine other countries around the world. The Wing Experts’ menu features
classic and boneless wings with 11 bold, distinctive flavors including
Original Hot, Cajun, Atomic, Mild, Lemon Pepper, Hawaiian, Garlic Parmesan,
Hickory Smoked BBQ, Louisiana Rub, Spicy Korean Q®, and Mango Habanero.
Wingstop’s wings are always cooked to order, hand-sauced and tossed and
served with our hand-cut, seasoned fries and fresh made Ranch and Bleu
Cheese dips. The Company has grown its domestic same store sales for 15
consecutive years, has been ranked #3 on the “Top 100 Fastest Growing Restaurant
Chains” by Nation’s Restaurant News (2016), was ranked #7 on the “Top 40
Fast Casual Chains” by Restaurant Business (2016), and was named “Best
Franchise Deal in North America” by QSR magazine (2014). For more information
visit www.wingstop.com or www.wingstop.com/own-a-wingstop.
Follow us on Facebook.com/Wingstop
and Twitter @Wingstop.
Forward-looking
Information:
Certain
statements contained in this news release, as well as other information
provided from time to time by Wingstop Inc. or its employees, may contain
forward-looking statements that involve risks and uncertainties that could
cause actual results to differ materially from those in the forward-looking
statements. You can identify forward-looking statements by the fact that
they do not relate strictly to historical or current facts. These statements
may include words such as “will,” “further,” “growth,” “continues,” “look
forward,” “on our way,” “becoming,” “poised,” “looks to,” and other words
and terms of similar meaning in connection with any discussion of the timing
or nature of future operating or financial performance or other events.
Examples of forward-looking statements that could appear in this news release
include statements regarding anticipated growth resulting from our new
strategic marketing partnerships.
Any
such forward-looking statements are not guarantees of performance or results
and involve risks, uncertainties (some of which are beyond Wingstop Inc.’s
control), and assumptions. Although we believe any forward-looking statements
are based on reasonable assumptions, you should be aware that many factors
could affect our actual financial results and cause them to differ materially
from
those anticipated in any forward-looking statements. Please refer to the
risk factors discussed in our Form 10-K for the year ended December 31,
2018, which can be found at the SEC’s website www.sec.gov. The discussion
of these risks is specifically incorporated by reference into this news
release.
Any
forward-looking statement made by Wingstop Inc. in this press release speaks
only as of the date on which it is made. We undertake no obligation to
update any forward-looking statement, whether as a result of new information,
future developments or otherwise, except as may be required by law.
Media
Contact:
Wingstop
Inc.
Brian
Bell
972-707-3956 |