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Las
Vegas, NV – June 2022 / Newsmaker Alert: Award-winning
mobile gaming developer PLAYSTUDIOS
is partnering with international sightseeing brand Big Bus Tours
to bring an all-new suite of exclusive rewards experiences to the gaming
company’s playAWARDS loyalty marketing platform. Players of PLAYSTUDIOS
mobile apps – myVEGAS Slots, myVEGAS Bingo, my KONAMI Slots, myVEGAS Blackjack,
POP! Slots, and MGM Slots Live – are able to exchange loyalty points earned
during free gameplay for discounted and BOGO tickets to Big
Bus Tours Las Vegas. This exciting hop-on, hop-off bus experience
enables riders to see the famous sights and sounds that Las Vegas has to
offer from an open top, double-decker bus.
“When
it comes to connecting our players with the excitement of our hometown,
we can’t think of a better partner than Big Bus Tours,” says Rob Oseland,
Head of playAWARDS. “These one-of-a-kind trips around Las Vegas – hosted
by some of the most informed and entertaining guides in the sightseeing
business – perfectly complement our rewards portfolio of hotel, dining,
and entertainment offerings.
Headquartered
in London, Big Bus Tours operates a fleet of open-top buses in 24 cities
and across 4 continents. The company’s partnership with PLAYSTUDIOS will
launch with its Las Vegas tour offerings, with the goal of adding new destinations
to the playAWARDS Rewards store in the coming months.
“The
Big Bus experience was created for cities like Las Vegas, where there is
as much to see outside as there is to see inside,” explains Dave McMahan,
Head of Business Development. “PLAYSTUDIOS is one of the most innovative
companies in the loyalty marketing space, and we look forward to taking
their players on the ride of their lives.”
Players
can access the new Big Bus rewards – which include 20 percent off an Adult
Night Tour ticket, 50-percent off a Child Classic ticket, and a Buy One
Day Tour, Get the Second Day Free ticket – via the Rewards store. PLAYSTUDIOS
apps are available to download free on iOS,
Android,
Kindle,
and Facebook.
About
PLAYSTUDIOS
PLAYSTUDIOS,
Inc. (Nasdaq: MYPS) creator of the groundbreaking playAWARDS loyalty
platform is a publisher and developer of award-winning mobile games, including
the iconic Tetris® mobile app, POP! Slots, myVEGAS Slots, myVEGAS Blackjack,
my KONAMI Slots, myVEGAS Bingo, and MGM Slots Live. The playAWARDS loyalty
platform enables players to earn real-world rewards from a global collection
of iconic hospitality, entertainment, and leisure brands. playAWARDS partners
include MGM Resorts International, Wolfgang Puck, Norwegian Cruise Line,
Resorts World, IHG, Bowlero, Gray Line Tours, and Hippodrome Casino among
others. Founded by a team of veteran gaming, hospitality, and technology
entrepreneurs, PLAYSTUDIOS apps combine the best elements of popular casual
games with compelling real-world benefits. To learn more about PLAYSTUDIOS,
visit www.PLAYSTUDIOS.com.
About
Big Bus Tours
Big
Bus Tours is the largest operator of open-top sightseeing bus tours
in the whole wide world. Fueling the spirit of adventure in over 20 cities,
across four continents. Beginning with a fleet of three, today hundreds
of buses and guides are helping over four million tourists explore each
year.
Media
Contact:
Rossetti
Public Relations
playstudios@rossettipr.com |
