Only 5,000 wristbands will be available for purchase through this special sale. Buyers will be emailed a barcoded voucher allowing them to exchange it for a wristband at the Wade Shows Midway customer service booth. A wristband allows one person to enjoy as many rides on the Wade Shows Midway as desired during a single day. The $15 wristband is good only on weekdays, though fairgoers visiting on Saturday or Sunday can upgrade to the weekend wristband for $5 at the Wade Shows customer service booth.

“If you love the exciting rides on the Wade Shows Midway, there won’t be a better deal on rides this year. Make sure you’re up early next Thursday because this sale won’t last long. The Fair and Wade Shows have a great Fair planned for this year with new rides and events that make a sale like this hard to pass up,” said Acting Fair Director Waffner.

“We are happy to have teamed with the Fair to celebrate ‘Halfway to the Fair’ with the lowest wristband price of the year. Guests won’t want to miss the opportunity to see the amazing Midway improvements we have in store for 2017 at the lowest price available. We can’t wait for the Fair,” said Frank Zaitshik, Wade Shows owner.

In 2016, Wade Shows provided the largest number of rides ever seen at the Fair–75 rides–including the largest traveling roller coaster in America. Fairgoers responded, riding the rides in record numbers on the new, larger Midway area provided as part of Governor Andrew Cuomo’s plan to revitalize the nation’s oldest fairgrounds. Many exciting new rides are coming to the 2017 Fair and will be announced soon.

Ride-all-day wristbands cost $20 for weekday use and $25 for weekend use during the advance sale period and are $25 on weekdays and $30 on weekends during the Fair. A weekday wristband can be used on weekends by paying the $5 upcharge at the Wade Shows customer service booth. Wristbands will not be good for use on the new SkyRide.

Wristbands purchased during the Halfway to the Fair sale will cost $15.46, which includes credit card and etix service fees. Buyers may purchase a maximum of four wristbands and will receive vouchers for the wristbands by email. Those vouchers must be brought to the Wade Shows customer service booth during the Fair to receive the wristbands. Purchase of the wristbands does not include admission to the Fair.

About the Great New York State Fair
The New York State Fair, operated by the New York State Department of Agriculture and Markets, runs from August 23 to September 4, 2017. The Fair’s mission, reflected in its theme, “Find Your Great...,” is to showcase the best of New York agriculture while providing top-quality entertainment.

The 375-acre New York State Fairgrounds is undergoing the most significant transformation since it first opened its gates in 1890. The $50 million plan, announced by Governor Andrew M. Cuomo, revitalizes the grounds in many ways, improving the quality of the fairgoer’s experience and providing greater economic benefits for the region. Improvements include the dramatic new Main Gate— the arches of which recall the carriage gate that greeted fairgoers in 1900, a larger, 15-acre Wade Shows Midway that will hold more rides than ever, and the brand new 315-site Empire RV Park with underground water, sewer and electrical service. The plan will better position the New York State Fairgrounds as a premier year-round, multi-use facility that can attract more events and visitors from across the nation. Renderings can be viewed here.

A year-round schedule of events is available on the Fair’s website. Find The Great New York State Fair on Facebook, follow @NYSFair on Twitter, and enjoy photos from the Fair at Flickr.com/photos/nysfair. Also, New Yorkers are invited to send their ideas for the Great New York State Fair at statefairideas@agriculture.ny.gov.

Media Contacts:
Jola Szubielski
Public Information Officer
NYS Department of Agriculture & Markets
518-457-0752

Dave Bullard
Public Relations
New York State Fair
315-487-7711 x 1377