NY – July 2017 / Newsmaker Alert / The Great
New York State Fair will celebrate the beef industry with cook-offs
and contests at Chevy
Court during its annual Beef Day on Tuesday, August 29, Acting Fair
Director Troy Waffner announced today. Beef Day allows fairgoers to interact
with the producers of New York State high-quality beef and to learn more
about the industry. Last year, more than 78,000 people attended the Fair
on Beef Day.
New this year, the New York
Beef Council and Beef Producers Association are partnering with the Food
Bank of CNY to collect beef donations for those in need. Fairgoers can
visit the Beef Barn to participate in the “Pound Out Hunger” campaign,
where they can swing a sledgehammer to pound a vehicle donated by Ben Weitsman
& Son of Syracuse. Participants can pay $2 for one swing or $5 for
three swings. Proceeds from the event will go toward beef purchases for
New Yorkers in need.
The Beef Barn will also have
activities open to everyone starting at 9 a.m., including a scavenger hunt,
a hay bale throwing contest, and personality quizzes. People who visit
the Beef Barn can also take selfies with industry mascot Beefman, get to
know New York beef farmers face-to-face, and see award-winning beef cattle.
Activities in the Beef Barn will help attendees learn more about the beef
Acting Fair Director Troy
Waffner said, “Beef Day is always a popular day at the Fair because there
are so many different activities to participate in. It’s fun to watch people
scramble to make the perfect burger in the cook-offs, but it’s also great
that everyone gets to learn where their food comes from.”
State Agricultural Commissioner
Richard A. Ball said, “The beef industry is so important to New York State
and with the way it’s growing, it’s a great time to learn more about it.
Everyone who visits the Fair on Beef Day will see all of the hard work
that goes into making our food.”
Commissioner Ball will kick
off the Beef Day festivities at 10 a.m. in the Chevy Court Pavilion by
reading a proclamation that celebrates the beef industry.
Beef Day continues with the
22nd Annual media grill-off, called “Branding Iron Chef,” in the Chevy
Court Pavilion at 10:15 a.m. This competition challenges local television
and radio members to create a burger masterpiece in one hour.
The 11th Annual “Create the
Perfect Burger” Contest will follow at 12:30 p.m. in the Chevy Court Pavilion,
as 10 Future Farmers of America (FFA) chapters will compete for the title
of “Perfect Burger,” to be determined by a panel of judges. Three winners
will also receive $875 in prizes for their chapters.
New York Beef Council Executive
Director Jean O’Toole said, “Beef Day is a celebration of our New York
beef producers and educates fairgoers about beef from farm to fork. There
will be many interactive activities where attendees are encouraged to ask
questions about cattle. It’s a great opportunity for everyone to learn
and hear the passion farmers have in raising our food.”
This year, Beef Day falls
on the same day as Fire & Rescue Day, where free admission is offered
to any active or retired members of a fire department or emergency services
organization, and the second Senior Citizen’s Day, where free admission
is offered to all seniors 60 and older.
About the Great New York
York State Fair, operated by the New
York State Department of Agriculture and Markets, runs from August
23 to September 4, 2017. The Fair’s mission, reflected in its theme, “Find
Your Great...,” is to showcase the best of New York agriculture while providing
The 375-acre New York State
Fairgrounds is undergoing the most significant transformation since it
first opened its gates in 1890. The $50 million plan, announced by Governor
Andrew M. Cuomo, revitalizes the grounds in many ways, improving the quality
of the fairgoer’s experience and providing greater economic benefits for
the region. Improvements include the dramatic new Main Gate— the arches
of which recall the carriage gate that greeted fairgoers in 1900, a larger,
15-acre Wade Shows Midway that will hold more rides than ever, and the
brand new 315-site Empire RV Park with underground water, sewer and electrical
service. The plan will better position the New York State Fairgrounds as
a premier year-round, multi-use facility that can attract more events and
visitors from across the nation. Renderings can be viewed
A year-round schedule
of events is available on the Fair’s
website. Find The Great New York State Fair on Facebook,
follow @NYSFair on Twitter, and
enjoy photos from the Fair at Flickr.com/photos/nysfair.
Also, New Yorkers are invited to send their ideas for the Great New York
State Fair at firstname.lastname@example.org.
Public Information Officer
NYS Department of Agriculture
New York State Fair
315-487-7711 x 1377