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ADARA’s Data Insights Help Industry Experts Decode Travelers’ Shift to Mobile
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PhoCusWright Report, Powered by ADARA, Offers Unique Insights – Including
that Mobile Users Are Likely to Shop More than 30 Days Out
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The PhoCusWright report, Parsing Shop and Book: How Airlines, Hotels and OTAs Compete on the Desktop and Mobile Web, has been widely distributed in the travel industry, as ADARA’s data continues to gain recognition as the “gold standard” for providing actionable insights into the travel habits of consumers worldwide.

PhoCusWright is a leading travel industry research authority on how travelers, suppliers and intermediaries connect.

ADARA, the world’s largest travel data and analytics platform, has more than 275 million monthly unique traveler profiles and more than 80 data partner relationships – including some of the most recognized names in the travel business. It is building momentum in the deployment of proprietary technology that makes data actionable to execute personalized, timely marketing campaigns.

In partnering on the report, PhoCusWright and ADARA analyzed approximately 2.5 billion online search and booking events, transacted across airline, hotel and online travel agency (OTA) desktop and mobile websites, on Windows, Mac, Android and iOS operating systems, and via airline and hotel loyalty programs.

“ADARA’s mission is to help our customers create “actionable knowledge” around data, and apply it to marketing and advertising, as well as to the measurement and improvement of business performance,” said Layton Han, ADARA’s CEO.

He concluded, “We started building the technology for our travel data platform five years ago, and are now proud to see that its predictive value is helping decision-makers and brands to better understand consumer behavior.”

In addition to search and booking windows for airlines and hotels, the PhoCusWright-ADARA report analyzes topics such as:

• Book-to-search ratios for different online sites
• Advance purchase trends
• Booking channel segmentation, among direct suppliers as well as OTAs
• Length of stay, Average Daily Rate (hotels), as well as traveler loyalty for both hotels and airlines

About ADARA
ADARA, the world’s largest travel data and analytics platform, connects brands to people who are going places. We help consumer brands find new customers and deepen customer relationships, using advanced precision-targeting technology powered by Big Data sourced from the world’s leading travel and hospitality companies.

ADARA’s proprietary platform is fueled by first party data from more than 80 global travel brands, including United, Delta, Hyatt, Marriott, and Hertz. Through its exclusive access, ADARA has a deep set of data on over 275 million monthly uniques, including access to 5 billion travel searches annually. ADARA was founded in 2009 and is headquartered in Mountain View, CA.

More information about ADARA can be found at www.ADARA.com.

Media Contact:
Michael Frenkel
MFC PR – New York
for Adara Global
212-808-6559