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| ADARA Wins Travolution Best Use of Data Award 2014 | The award was presented at a December 2nd ceremony in London, and caps off a year in which ADARA has enjoyed rapid growth: ADARA now partners with more than 80 global travel brands, including United, Delta, South African Airways, Hyatt, Marriott, National Rail Enquiries and Hertz to leverage data and insights across desktop, tablet and mobile channels. The company has fifteen offices across the U.S., Europe, Middle East and Asia, including its company headquarters in Silicon Valley, and European headquarters in Dublin. Tobias Wessels, Vice President of ADARA Europe, said, “We are proud and grateful to receive this award, which represents the UK travel industry’s highest accolade for innovation and excellence online.” He concluded, “The award is further validation of the depth and quality of ADARA’s offering and the value and insight we provide for our partners and advertisers through ADARA’s Magellan platform.” ADARA
recently launched its Magellan travel intelligence platform, which leverages
more than 300 million monthly active uniques, five billion annual travel
searches and 250 million annual travel bookings to provide a full view
of a traveler’s purchase behavior. The new platform empowers marketers
with the ability to target valuable customers, while delivering actionable
knowledge that fuels programmatic media buying across multiple devices.
 About ADARA ADARA leverages global travel data to drive future business performance. ADARA’s marketing and insight platform transforms loyalty, search and booking data into actionable knowledge to help companies architect their products, better understand and reach customers. ADARA is fueled by first party data from more than 80 global travel brands, including United, Delta, South African Airways, Hyatt, Marriott, National Rail Enquiries and Hertz. Founded in 2009, the company has fifteen offices across the U.S., Europe, Middle East and Asia, including its headquarters in Mountain View, Calif. For more information, visit ADARA.com or follow us on Twitter @adaraglobal. Media
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