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National Cancer Prevention Charity Launches Search for Restaurant/Food Service Partners
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National Cancer Prevention Charity
Launches Search for Restaurant/Food Service Partners
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Seeks to Develop Healthy Menu Items for Cancer Prevention Month (February 2016)
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Washington, DC – September 2015 / Newsmaker Alert / The American Institute for Cancer Research (AICR) announces its intent to partner with one or more high-profile restaurant/food service companies as part of its annual public awareness campaign, CANcer PREVENTion: Together We Can.

The cancer charity intends to work with organizations to develop one or more menu items that are in line with AICR’s evidence-based nutritional guidelines for meals that help lower cancer risk. These menu items would be offered during February, which is National Cancer Prevention Month in the U.S.
 
AICR is the only national cancer research and education charity focused exclusively on the role that lifestyle factors play in lowering risk for many cancers. After more than three decades of research and scientific reports, AICR scientists now estimate that if Americans ate plant-based diets, got regular physical activity and were at a healthy weight, about one-third of U.S. cancer cases – over 344,000 cancers – could be prevented every year.

“We are seeking a nationally known brand that is willing to join us in taking a bold and important step for the nation’s health,” said AICR’s Senior Vice-President for Programs Deirdre McGinley-Gieser. “The science is clear. We know what we need to do to spare hundreds of thousands of families from facing this terrible disease. But we need help.

“We need to work with the food service industry to offer Americans menu options that were developed for maximum anti-cancer potential,” McGinley-Gieser continued. “Americans need dishes that focus on a variety of vegetables, whole grains, beans and fruit while downplaying the portion sizes of meat and dairy products.”

Partnering with AICR will demonstrate an organizational commitment to the hard science of cancer prevention that today’s health-conscious customers will appreciate||and reward.

To learn more about AICR, its mission, and its 10 Recommendations for Cancer Prevention, visit www.AICR.org. You can see AICR’s CANcer PREVENTion: Together We Can campaign at www.AICR.org/can-prevent.

And to talk to an AICR representative about developing healthy menu items for Cancer Prevention Month, call Jodi Street at 202-328-7744 or email j.street@aicr.org.

AICR champions the latest and most authoritative scientific research from around the world on cancer prevention and survival through diet, weight and physical activity. We do this so we can help people make informed lifestyle choices to reduce their cancer risk.

Cancer will affect one out of every two people in the U.S. – but about one-third of the most common cancers could be prevented by following our Recommendations for Cancer Prevention. Annually that works out to over 344,000 cancer-free lives.

AICR has funded over $105 million in research grants at universities, cancer centers and clinics across the country, and we partner with World Cancer Research Fund International to produce the Continuous Update Project (CUP), the world’s largest scientific resource on research into cancer prevention and survival through diet, weight and physical activity. The CUP reviews new research findings on a rolling basis to ensure our advice is always up-to-date.

For tips to reduce your cancer risk, or for more information about the American Institute for Cancer Research, visit our website www.AICR.org or call us at 202-328-7744.

AICR Contact:
Jodi Street
Director of Corporate and
Foundation Relations
202-328-7744

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Connect with AICR on LinkedIn

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Publishing Dates: 09/15/15 – 11/15/15
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