Back To News/PR Index | | ALICE Expands Further in the UK, Partnering with the Brooklands Hotel, Surrey | With Connected Conference Rooms and More, Brooklands Offers a Totally Rich Guest Online Experience Delivered through a Single, Cost-Saving Operations Platform | “We are happy to announce our partnership with the Brooklands, which operates in a market that is well positioned to benefit from our full suite of services, tailored to the property’s specific needs,” said Alex Shashou, ALICE’s Co-Founder and President. “With a significant conferencing business, we configured ALICE Suite to not only help hotel operations, but also to run the Brooklands conferencing team communication efficiently.” Shashou concluded, “ALICE’s comprehensive platform enhances the guest experience – with features like room service and concierge services delivered via text - and connects all points within the hotel to simplify hotel operations and make them more cost-effective. The Brooklands provides totally unique cultural and design experiences for its guests, and we are delighted to support them through our full suite of products. ALICE offers a multi-tiered suite of solutions for hotels:
Ceri Richardson, Head of Business Development at Brooklands Hotel said, “Offering unrivaled luxury with a unique position in the historic Brooklands race track, Brooklands Hotel provides our guests with the highest standards of personalized service, delivered seamlessly. We are pleased to partner with ALICE, which offers a simple, comprehensive solution for our hotel operations and guest engagement needs, all in one place. We are off to the races with ALICE!” ALICE is available as a stand-alone solution, and is also fully integratable with PMS, POS, and all other third party management systems. Fore more information, visit info.aliceapp.com. About
ALICE
ALICE was founded in 2014, and received a $9.5-million Series A investment led by Expedia, in 2015. It is gaining rapid traction in its mission to help hotel operators and owners leverage innovative technology to create happier guests, and more efficient and effective operations teams. Its products are in place at dozens of branded and boutique hotels across the country. About
Brooklands Hotel
Brooklands is the home of one of Britain’s most famous racing heritage circuits – in fact it was the world’s first purpose built real race track – and was the scene of the earliest motor racing in the country during the 1920s and 1930’s. In addition it was also a centre for aviation development. The circuit is no longer in operation however there is an extensive museum in which there is a wide range of exhibits from the earliest racing cars and aircraft of the era up to the first prototype Concorde. Also within the perimeter and adjacent to the hotel is Mercedes-Benz World, a multi-purpose motor car and commercial centre for one of the world’s most iconic brands, offering driving experiences for adults and children alike. Media
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