  
Back To News/PR Index | 
| Adara Global Announces Liz Coddington as CFO, Melissa Stein as VP of Product | Senior Executives to Support Adara’s Continued Worldwide Growth - A Leader in Helping Brands Connect to Travelers Through Targeted Marketing | Both executives are based out of the company’s Silicon Valley headquarters, and bring more than 30 years combined of senior management experience at innovative, rapidly growing technology companies. Coddington and Stein join Adara after a year in which the company significantly expanded its global footprint and added dozens of new data partners, including major international airline, hotel and other travel brands. Adara has grown quickly to become a leader in helping connect travel companies with the customers they wish to reach -- in real-time, and globally. Adara’s Chief Executive Officer Layton Han said, “With our rapid growth in advertising clients and data partner relationships, Adara has become the leader in helping travel companies target, and reach, their most profitable audiences.” He concluded, “We welcome Liz and Melissa, two accomplished and dynamic professionals, who will help lead our growth, enhance our existing suite of products, bring new products to market, and manage our business in the months ahead.” Adara now has more than 225 million monthly unique travel profiles and more than 70 data partner relationships including some of the most recognized names in the travel business. It is building momentum in the deployment of proprietary technology that makes data actionable to execute personalized marketing campaigns. About
Liz Coddington
Prior
to joining Adara, Liz was the VP, Finance and CFO for Walmart.com. She
also headed up the FP&A function for Netflix and was a management consultant
at multiple firms including The Boston Consulting Group. Liz holds an MBA
from UNC Chapel Hill’s Kenan-Flagler Business School and a Bachelor of
Science degree in Chemical Engineering from MIT.
 About Melissa Stein Melissa Stein brings more than 15 years experience running product management and product marketing teams. She thrives on bringing industry-leading products to market, to excite customers. Previously, Melissa held the title of VP of Product for AdMobius, a first of its kind mobile data management platform, and at Velti, an international mobile advertising and marketing firm. Prior to Velti, Melissa was Senior Director, Product Management at Yahoo!. In that role, she ensured that Yahoo! had a pipeline of innovative advertising solutions to create sustainable growth; led product management for its suite of display ad serving products, and worked in search marketing and local monetization. Preceding her work in the digital advertising industry, Melissa spent more than a decade working on storage management and enterprise software solutions in product marketing, market research and product management roles at both established and startup companies. She received a B.A. in Economics from University of California, Santa Barbara and a MBA from the University of Southern California, Marshall School of Business. About
Adara
Adara’s partners gain new revenue streams and the ability to deepen customer relationships through highly targeted marketing programs. Adara’s unparalleled access to first-party data combined with proprietary technology enables advertisers to execute and optimize highly effective display, mobile, video, and social media ad campaigns. Adara (AdaraGlobal.com) was founded in 2005 and is headquartered in Mountain View, CA. Media
Contact:
|
