Adara Europe Brings Together Travel Industry Leaders at First Ever European Partners Conference, Barcelona

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Adara Europe Brings Together Travel Industry Leaders
at First Ever European Partners Conference, Barcelona
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Thought Leaders Discuss “Making Big Data Smaller Than Ever”
| Dublin, Ireland – May 2014 / Newsmaker Alert / Adara, the leader in connecting brands to targeted audiences worldwide based on extensive partnerships with global travel suppliers, brought together executives from dozens of the leading travel industry brands in Europe, at the first Adara Europe Partners meeting, May 6-8 at the Casa Fuster Hotel, Barcelona.

The conference focused on trends impacting the use of smart, actionable data to effectively reach travelers worldwide – and included representatives from companies including Allianz, Amadeus, Cartrawler, Choice Hotels, Facebook, House of Kaizan, Intercontinental Hotel Group (IHG), KLM, Skyscanner and Vueling, among others.
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Adara Europe Partners meeting, Barcelona |
Tobias Wessels, Vice President of Adara Europe, said, “We were delighted to welcome a distinguished group of participants to our first European Partners meeting, for a two-day event that included thought leadership panels, open discussion on trends impacting the changing landscape of travel and technology in Europe, and valuable networking and business-building opportunities.” He concluded, “Many of our partners shared that this was among the most informative, information-packed programs they have attended all year – and we are already at work planning our second conference for 2015.”

Key takeaways at the conference included:

The confirmed importance of the rise of the mobile traveler – and the importance of gathering, analyzing and applying data to target and retarget her at key moments of traveling planning, throughout the “booking funnel.”
The incredible complexity and speed of data accumulation, and the importance of speed and accuracy in using it to shape the decision-making of travel providers.
Behavioral and environmental factors impacting the Travel Cycle, and a traveler’s responsiveness to offers.
The rise of the “sharing economy,” and its impact on the travel experience, and travel marketing.

Adara has more than 250 million monthly unique traveler profiles and more than 70 data partner relationships – including some of the most recognized names in the travel business. It is building momentum in the deployment of proprietary technology that makes data actionable to execute personalized marketing campaigns, while being privacy compliant.

Adara opened its European office based in Dublin in 2013 and has plans for expansion further into Europe, and in Asia, later this year. Its North American Partners Conference is scheduled for October, 2014 in Las Vegas.

About Adara
Adara, the world’s largest travel data platform, connects digital advertisers to people who are going places. Adara can reach consumers from the point of consideration to the point of purchase through real-time access to first party data from more than 70 global travel brands. Through its exclusive access, Adara has a rich set of data on over 250 million monthly uniques including access to 5 billion travel searches.

Adara helps its partners monetize their online data while protecting consumer privacy, personal information and purchase data. These insights along with the ability to precisely target the desired audience allows brands to reach at scale loyal customers as well as attract new ones. Adara was founded in 2009 and is headquartered in Mountain View, CA.

More information about Adara can be found at AdaraGlobal.com.

Media Contact:
Michael Frenkel
MFC PR – New York
for Adara Global
212-808-6559

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Placement Dates: 05/29/14 – 07/29/14
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