Creating Value for Attendees,
by Timothy Schneider,
Publisher, Association News
Angeles, CA – February 2017 / Newsmaker Alert / These
days, association executives and meeting planners are faced with an increasing
number of events competing for their limited time and resources. With so
many options available, they need to be extremely selective when deciding
which events will be both relevant and beneficial.
the organizers of Meetings Quest—the
nation’s longest-running series of educational and networking events for
association, corporate, government and religious meeting planners—we strive
to curate programming that addresses the most relevant topics facing association
executives and meeting planners while also giving them time to network
with others in a way that will aid their organizational development goals.
next Meeting Quest event will be held at the Borgata Hotel, Casino &
Spa in Atlantic City, March 14–15. Hosted by Meet
AC, Meetings Quest in Atlantic City will get underway with an Opening
Celebration on the evening of Tuesday, March 14. To allow attendees an
authentic Atlantic City experience, the Opening Celebration will take place
on the city’s iconic Boardwalk and include a memorable evening at the lively
Boogie Nights, located in the heart of the Tropicana Casino & Resort.
Wednesday, March 15, Meetings Quest will get down to more serious business
with an educational program that will include a series of informative briefings.
Four meetings industry experts will provide unique insights into maximizing
every aspect of the attendee experience. Darrell Gehrt, vice-president
and general manager of CrowdCompass by Cvent, will discuss the latest techniques
for engaging your attendees before, during and after your events via gamification
and social media. Kathy Armistead Olen, president of Atticus Brand Partners,
will provide her insights into booking talent that will connect with your
audience. Josh Randle, COO of the Miss America Organization, will share
his thoughts on maximizing the production value of events using his experience
working on the Miss America Pageant. And John Wentzell, president of venue
management and food services and hospitality at Spectra, will share ways
to utilize food-and-beverage selections and presentation to elevate events
from the every day to the extraordinary.
session on crisis management and event security will be presented by Steven
Hacker, the former president of the International Association of Exhibitions
& Events and the “Association Doctor” columnist for Association
News. For a preview of the session, please see Steven’s column in this
begins on page 16.
morning of educational programming will conclude with a motivational keynote
address from seven-time Olympic medalist Shannon
Miller. Miller, the most decorated Olympic gymnast in American history,
will discuss how association executives and meeting planners can benefit
from having a gold-medal mindset. Meetings Quest will conclude with an
appointment-based trade show that will allow attendees to efficiently meet
with destinations and suppliers that can make their meetings and conventions
more information or to register to attend, please
see the ad on page 13, call 877-577-3700 or visit MeetingsQuest.com.
Schneider is the publisher of Association
News and SportsTravel
magazines, which serve group travel planners responsible for generating
156 million hotel room nights annually. Schneider
Publishing also organizes Meetings
Quest, America's longest-running series of trade shows for meeting
planners, and the TEAMS Conference
& Expo, the world’s largest gathering of sports-event organizers.
TEAMS ’17 will be held October 30–November 2, 2017, in Orlando, Florida.
For further information on advertising or sponsorship opportunities, please
call toll-free 877-577-3700 or 310-577-3700 if calling from outside the
current issue of Association
News can be viewed in digital format online by clicking
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