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“Matt has a wealth of knowledge from our past that uniquely equips him with a solid perspective as we move forward,” said Mary Celeste. “We will work together, sharing the responsibility for enhancing this brand and family business.”
As President, Matt will continue to oversee the development, organization, execution and evaluation of business strategies for all facets of the company. He is an integral part of leading the team to ensure brand enhancement, program alignment with the family’s vision, and financial management. Matt oversees and analyzes operations and staffing to meet ongoing business demands and guests’ expectations.
“Watching Mary Celeste take on the role of Proprietor over the last two years,” said Sandy Beall, co-founder and Chairman of Blackberry Farm, “and watching Matt continue to grow in the leadership of our team has demonstrated the strength of the Blackberry Farm family and highlighted the prospects for the future that lies ahead.” In August 2017, Blackberry Farm announced a new resort, Blackberry Mountain, set to open in 2019. This is the company’s first hotel expansion in 40 years. In the role of President, Matt will extend his leadership responsibilities to Blackberry Mountain as the property takes shape and offers an adventure and wellness based experience in the Great Smoky Mountains, as well as continued leadership in the company’s emerging businesses in retail, brewery, and design.
am honored, humbled, and eager to serve Blackberry and our team in this
role,” said Matt. “We have an incredible leadership team focused on the
opportunities ahead of us as we continue to enhance the guest experience,
develop our brands, and open our new property, Blackberry Mountain. I’m
looking forward to an exciting future.”
About Blackberry Farm
Located 25 miles from Knoxville, Blackberry Farm, a Relais & Chateaux property, is a 4,200-acre estate celebrated as an unrivaled wine and food destination. Providing the ultimate in farm-to-table cuisine and a wine collection of more than 160,000 bottles from around the world, Blackberry Farm’s Foothills Cuisine® pays homage to locally sourced and seasonally fresh products grown on the property’s four-acre garden. Activities abound at Blackberry Farm and include fly fishing, horseback riding, hiking, wellness activities, spa, sporting clays, yoga, cycling, and more. For more information on Blackberry Farm or to make a reservation, please visit: www.blackberryfarm.com.
Blackberry Farm, LLC, encompasses the hotels, brewery, retail enterprises, and charitable outreach of the Blackberry Farm family of brands.