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Stein Mart Hits the Road with Mobile Runway To Spotlight Saving Is A Beautiful Thing
Stein Mart Hits the Road with Mobile Runway
To Spotlight Saving Is A Beautiful Thing
Jacksonville, FL – October 2017 / Newsmaker Alert / Stein Mart (NASDAQ: SMRT) launches a four-city mobile fitting tour in October featuring a custom-wrapped Airstream trailer equipped for onsite fashion makeovers. The tour, which began in Charlotte on Oct. 7, supports the retailer’s new Saving is a beautiful thing! national ad campaign that debuted in September.

Assisted by professional stylists, makeover participants will showcase ensembles from Stein Mart’s name-brand fashions, shoes and accessories.

“We’re taking Stein Mart’s name-brand affordable fashions to those who know them best—savvy women shoppers,” said Glori Katz, Stein Mart’s senior vice president, marketing and advertising. “Just as our new Saving is a beautiful thing! national ad campaign reinforces, Stein Mart’s mobile fitting tour spotlights women to showcase the amazing value and style that shoppers find in our stores.”

Remaining tour stops occur in conjunction with a high-profile event on the following Saturdays in each of these markets:

  • Atlanta, Ga., on Oct. 14 (11 a.m.-5 p.m.)
  • Jacksonville, Fla., on Oct. 21, (10 a.m. to 7 p.m.)
  • Nashville, Tenn., on Oct. 28, (6 a.m. to noon)
Each stop offers more than 20 Stein Mart gift card prizes, one valued at $1,000, for non-model participants.

Stein Mart’s campaign, produced by Bohan Advertising, appears in national and regional markets throughout the U.S. and on digital channels. The first ad opens with three women appearing to be in a fashion show walking to the camera to a techno beat. “Some of us want fashion for the runway. And some of us want fashion for running out to brunch,” one notes. A wider shot reveals the women are actually in a home’s foyer, the strobe-flickering effect courtesy of one woman’s son turning lights on and off. (View Ad Here)

“The new ad takes a light-hearted approach to showing that Stein Mart understands the needs of today’s woman—being well dressed for the occasion—and delivers the goods to meet that need,” said Jon Arnold, Bohan’s executive creative director.

About Bohan
Established in 1990, Nashville-based Bohan is an independent, full-service advertising and marketing agency. It has major clients in tourism/hospitality, healthcare, retail and restaurants. Accolades include Advertising Age Silver Award for Agency Culture, Advertising Age Southeast Small Agency of the Year and Modern Healthcare Agency of the Year. Learn more at

About Stein Mart
Stein Mart, Inc. (NASDAQ:SMRT) is a national specialty and off-price retailer offering designer and name-brand fashion apparel, home décor, accessories and shoes at everyday discount prices. Stein Mart provides real value that customers will love every day both in stores and online. The Company currently operates 293 stores across 31 states. For more information, please visit

Bohan media contact:
Trish McGee

Stein Mart contact:
Linda Tasseff
Director of Investor Relations

Publishing Dates: 10/10/17 – 12/10/17
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