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Stein
Mart Hits the Road with Mobile Runway
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To
Spotlight
Saving Is A Beautiful Thing
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Jacksonville,
FL – October 2017 / Newsmaker Alert / Stein
Mart (NASDAQ: SMRT) launches a four-city mobile fitting tour in October
featuring a custom-wrapped Airstream trailer equipped for onsite fashion
makeovers. The tour, which began in Charlotte on Oct. 7, supports the retailer’s
new Saving is a beautiful thing! national ad campaign that debuted
in September.
Assisted
by professional stylists, makeover participants will showcase ensembles
from Stein Mart’s name-brand fashions, shoes and accessories.
“We’re
taking Stein Mart’s name-brand affordable fashions to those who know them
best—savvy women shoppers,” said Glori Katz, Stein Mart’s senior vice president,
marketing and advertising. “Just as our new Saving is a beautiful thing!
national ad campaign reinforces, Stein Mart’s mobile fitting tour spotlights
women to showcase the amazing value and style that shoppers find in our
stores.”
Remaining
tour stops occur in conjunction with a high-profile event on the following
Saturdays in each of these markets:
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Atlanta,
Ga., on Oct. 14 (11 a.m.-5 p.m.)
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Jacksonville,
Fla., on Oct. 21, (10 a.m. to 7 p.m.)
-
Nashville,
Tenn., on Oct. 28, (6 a.m. to noon)
Each stop
offers more than 20 Stein Mart gift card prizes, one valued at $1,000,
for non-model participants.
Stein
Mart’s campaign, produced by Bohan
Advertising, appears in national and regional markets throughout the
U.S. and on digital channels. The first ad opens with three women appearing
to be in a fashion show walking to the camera to a techno beat. “Some of
us want fashion for the runway. And some of us want fashion for running
out to brunch,” one notes. A wider shot reveals the women are actually
in a home’s foyer, the strobe-flickering effect courtesy of one woman’s
son turning lights on and off. (View
Ad Here)
“The
new ad takes a light-hearted approach to showing that Stein Mart understands
the needs of today’s woman—being well dressed for the occasion—and delivers
the goods to meet that need,” said Jon Arnold, Bohan’s executive creative
director.
About
Bohan
Established
in 1990, Nashville-based Bohan is an independent, full-service advertising
and marketing agency. It has major clients in tourism/hospitality, healthcare,
retail and restaurants. Accolades include Advertising Age Silver Award
for Agency Culture, Advertising Age Southeast Small Agency of the Year
and Modern Healthcare Agency of the Year. Learn more at www.BohanIdeas.com.
About
Stein Mart
Stein
Mart, Inc. (NASDAQ:SMRT) is a national specialty and off-price retailer
offering designer and name-brand fashion apparel, home décor, accessories
and shoes at everyday discount prices. Stein Mart provides real value that
customers will love every day both in stores and online. The Company currently
operates 293 stores across 31 states. For more information, please visit
www.SteinMart.com.
Bohan
media contact:
Trish
McGee
615-327-1189
Stein
Mart contact:
Linda
Tasseff
Director
of Investor Relations
904-858-2639 |
