Back To News/PR Index | | Boxed Wine Finds the Respect It Deserves! | Boxx Cellars is taking boxed wine to greater heights of quality, simplicity and fashion | By taking control of every phase of boxed or BIB (bag-in-box) wines, from sourcing, distribution, packaging, and dispensing to direct-to-consumer sales, Lamer is hands-on to assure a superior product at all levels. Wine
Sourcing
Boxing
(Bottling)
The Right Thing to Do As wine consumers reach for alternative packaging, including cans and kegs, demand for boxed wines will increase. A 3-liter box of wine is the equivalent of four 750ml bottles. Boxed wine uses 91 percent less packaging material and is 41 percent lighter than the equivalent amount of wine in glass bottle packaging. Less weight means lower shipping fuel costs, and the savings are passed along in lower costs to the end user. Boxed wine can save a typical restaurant up to 20 percent on its pouring cost by reducing waste. “Cans Crack Wine’s Glass Ceiling,” an article in the November 15, 2016, issue of Wine Spectator, reports that according to the Container Recycling Institute, glass bottles are recycled only 27.8 percent of the time, less than alternative types of packaging. The figures show that cutting down on material waste is a valuable aspect of boxed wine. However, because boxed wine’s plastic bladder is an oxygen-free container, the wine inside will last a year unopened. Once opened, it will stay fresh from four to six weeks. With normal consumption, that translates to zero spoilage of wine. The entire box package is recyclable. “Tap”ing
Boxx Cellars is prepared to make boxed wines available and stylish beyond the restaurant trade, with handsome carrying cases, carafes, recyclable glassware and wine lifestyle items available online at www.boxxcellars.com. Creative packaging offered by Boxx Cellars makes it possible to take wine where glass bottles have heretofore been forbidden. The
Market
Direct-to-market boxed wines are available at www.boxxcellars.com, and consumer-direct is an option through a club for Lamer’s specially selected assortments, also available on the website. Gregg Lamer is a 25-year wine and food industry veteran, crossing all channels of wine and food, from hospitality to restaurants, retail, luxury marketing and systems development. He is a certified sommelier with the Court of Master Sommeliers, a member of the Society of Wine Educators and a former board member of the American Institute of Food and Wine. When he was sommelier at the Phoenician Resort in Scottsdale, Arizona, managing 14 food and beverage outlets, his fine-dining restaurant earned the esteemed Best of Awards of Excellence from Wine Spectator five years in a row. His wine and food pursuits continued, starting with his La Tache wine bar and bistro in Scottsdale and stints with the Robert Mondavi and Stag’s Leap wine cellars and with Domaine Carneros in education and hospitality. He earned Wine Enthusiast’s Award of Distinction for his Amador Vintage Market, a Sierra Foothills wine bar and gourmet market, in mid-2000s. He continues to use his entrepreneurial spirit to tap numerous channels in bringing fine wines to wine enthusiasts. Visit www.boxxcellars.com for more information. Contact:
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