Ms. Lashinsky is a seasoned media professional with an extensive background in building, leading, and motivating high-performance sales and marketing teams. Having successfully navigated print to digital transformations in prior roles, she combines expertise in new business development, brand positioning, and financial management that is on trend with today’s rapidly evolving media landscape.
Prior to joining EnsembleIQ, Ms. Lashinsky was part of the management team at Lebhar-Friedman, where she served as publisher of Retailing Today, followed by a four-year stint as L-F’s executive director of digital media and creative services. She served as SR VP at Informa, and was also the owner of PEL Consulting, where she developed and implemented marketing and business development initiatives for the software, consumer packaged goods, and professional services industries. Most recently Ms. Lashinsky served as brand director of EnsembleIQ’s RIS News.
Ms. Lashinsky will lead a seasoned CSN editorial team—led by Editorial Director Don Longo and Editor-in-Chief Linda Lisanti—that has over 100 years of journalistic experience, as well as a sales team of convenience industry veterans, including Ron Lowy, Rachel McGaffigan, Kelly Fischer, and Terry Kanganis.
Convenience Store News is a leading information resource for the convenience industry, supporting c-store retailers and suppliers to the marketplace with insights, analysis, proprietary research, and business intelligence. With a recently relaunched website that was redesigned to cater to the unique needs of convenience industry stakeholders, a revamped and expanded portfolio of digital assets and live events, and a new, dynamic, behavior-driven database of over 800,000 retail personnel, CSN is poised to extend its position as a market leader.
“Paula clearly has what it takes to lead the talented team at CSN,” noted EnsembleIQ Chief Operating Officer/Chief Brand Officer Rich Rivera. “Her broad range of skills, depth of experience, and high degree of professionalism make her the perfect choice for the role.”