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The
Good Sam Club Announces Partnership
with
Major League Baseball
|
Brand is named
the Official RV Club of Major League Baseball
|
Lincolnshire,
IL – September 2017 / Newsmaker Alert / The
Good Sam Club, the world's largest
organization of recreational vehicle (RV) owners, and Major League Baseball
today announced a new partnership naming Good Sam the Official RV Club
of Major League Baseball. The new deal is part of a multi-year agreement
between MLB and Camping World Holdings
(NYSE: CWH) and select business brands in their portfolio.
This
long-term partnership includes major licensing and retail components that
will feature officially licensed MLB products sold at CWH retailers. Camping
World brands are also granted rights to produce MLB licensed items themselves
in a variety of consumer product categories.
Marcus
Lemonis, CEO of Camping World Holdings and star of CNBC’s “The Profit”
said, “It is an honor to work with Major League Baseball, one of the most
historic leagues in American sports. We look forward to working with the
organization, starting with this year’s Postseason and leveraging our extensive
experience with outdoor enthusiasts around the country to create and provide
the best game day experience to its sports and outdoor loving fan base.”
With
this new agreement, Camping World plans to expand its brand awareness with
an integrated marketing program that will reach millions of MLB fans through
broadcast, digital, social, mobile and in-ballpark platforms. This includes
LCS broadcast networks TBS, FOX and FS1, as well as MLB Media assets MLB
Network, MLB.com and MLB Advanced Media mobile apps.
“We
are looking forward to ‘The Profit’ bringing his special vision and energy
to MLB for new fan promotions surrounding the LCS, Spring Training and
more,” said Noah Garden, MLB Executive Vice President, Business. “As we
prepare to begin another memorable October of Postseason baseball, this
is the perfect time to welcome Camping World to the MLB Family with a fully
integrated partnership that will increase their brand awareness and deliver
MLB products into their retail locations.”
About
Camping World Holdings
Camping
World Holdings, headquartered in Lincolnshire, Illinois, is the leading
outdoor and camping retailer, offering an extensive assortment of recreational
vehicles for sale, RV and camping gear, RV maintenance and repair and the
industry’s broadest and deepest range of services, protection plans, products
and resources. Since the Company's founding in 1966, Camping World has
grown to become one of the most well-known destination for everything RV,
with over 135 retail locations in 36 states and comprehensive e-commerce
platform. Coupled with an unsurpassed portfolio of industry-leading brands
including Gander Outdoors, Good Sam, Overton’s, The House and Windward/W82,
Camping World Holdings has become the synonymous with outdoor experiences.
Camping World’s stock is traded on the New York Stock Exchange under the
symbol “CWH.” For more information, visit www.CampingWorld.com.
About
the Good Sam Club
The
world's largest organization of recreational vehicle (RV) owners, the Good
Sam Club is committed to making RVing a safer and more rewarding experience
for its over 1.7 million members. Founded in 1966 by Trail-R-News, a small
California RV magazine, Club members originally promised to help fellow
travelers on America's highways. Today, Good Sam's halo and broad smile
continue to signify friendliness among RVers and an eagerness to serve,
although on a much larger scale. For more information visit: www.GoodSamClub.com.
Media
Contact:
Karen
Porter
847-229-6408
Camping
World |