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Cendyn/ONE™
CRM Receives Trend Setter and Best Overall Value
Awards
in Info-Tech Research Group’s Vendor Landscape
study
of CRM Suites for Gaming, Hospitality and Leisure
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Cendyn/ONE
Also Recognized for Innovation and Focus on
Data Intelligence
as a Competitive Advantage
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Boca Raton, FL
– February 2015 / Newsmaker Alert / In a recent study by Info-Tech
Research Group, Inc., which evaluated leading vendors’ CRM suites for
the gaming, hospitality and leisure industries, Cendyn/ONE™
claimed two of three overall awards—Trend Setter for the most original
and inventive solution, as well as Best Overall Value for offering the
most affordable, robust CRM solution.
In addition, Cendyn/ONE was
the only vendor to achieve an overall exemplary rating in the CRM Product
Category based on features, usability, affordability, and architecture.
Other vendors included Guestware, Infor, Microsoft, Oracle, Salesforce,
and SugarCRM. The Info-Tech study focused on those CRM vendors that offer
broad capabilities across multiple platforms and have a strong market presence
and/or reputational presence among mid and large-sized enterprises.
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Cendyn/ONE’s dedication
to pioneering innovative, integrated CRM solutions based on Data Intelligence™
led to the Trend Setter Award. The Info-Tech study noted the increasing
importance of data as a source of competitive advantage, and Cendyn/ONE’s
trendsetting reporting and analytics features built on top of the powerful
IBM Cognos reporting engine. These features also helped Cendyn/ONE earn
an exemplary rating in the CRM Customer Analytics category.
“We help our clients turn
data into insights that lead to measurable impact,” said Cendyn/ONE President
Tim Sullivan. “Everything about our CRM platform is designed to work towards
that goal, as well as be fully-integrated in a way that saves time and
leads to higher returns on investment. We’re very proud to be at the forefront
of CRM vendors evaluated in this study.”
Cendyn/ONE also received
the Best Overall Value Award. Cendyn/ONE’s CRM
platform stood out amongst its competitors, scoring a 100 in the study’s
Value Index, which cataloged each vendor’s product offering and business
strength relative to its price point. According to Info-Tech, vendors that
score high offer more “bang for the buck” in terms of features, usability,
stability, and other key factors. The average Value Index score among Cendyn/ONE’s
competitors was 59.5.
Other findings from the
Info-Tech Research Group study stated:
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“Cendyn/ONE is a match for organizations
needing a focused vendor with a wide variety of industry-centric functionality.”
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“Cendyn/ONE provides a compelling
set of tools for guest tracking and insight generation, with customer analytics
built atop the powerful IBM Cognos platform, in addition to its eInsight
product.”
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“As a pure-play vendor focused
on GHRC clients, Cendyn/ONE has demonstrated an above-average understanding
of industry-specific market needs and articulated a clear strategy for
servicing its client base. This has allowed it to outmaneuver some larger
but less focused CRM incumbents.”
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“Customer analytics, built atop
the powerful IBM Cognos platform, is a strong selling point of the vendor.
Organizations interested in guest insight mining should have Cendyn/ONE
on their shortlist.”
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“If you’re not entrenched with
a larger vendor in other areas and desire strong analytics functionality,
Cendyn/ONE offers an attractive alternative to larger players in the CRM
market.”
To download the report, click
here.
About Cendyn/ONE™
Cendyn/ONE is a leader in
cloud-based CRM, data-driven digital marketing and interactive design for
the hospitality and travel industry. A part of the Cendyn portfolio, Cendyn/ONE
provides hotels and resorts with data intelligence—a fully-integrated,
cloud-based software and services platform that delivers a single view
of guest history, value, behavior, desire, intent and engagement in order
to drive higher marketing ROI while increasing guest satisfaction and loyalty.
Our teams are experts in data integration, analysis and optimization; we
seamlessly combine first and third-party data to deliver dynamic, one-to-one
marketing and advertising across all digital channels. For more information,
visit Cendyn/ONE
or call 855-795-4832.
About Info-Tech Research
Group, Inc.
Info-Tech Research Group,
Inc. is a global leader in providing IT research and advice. Info-Tech’s
products and services combine actionable insight and relevant advice with
ready-to-use tools and templates that cover the full spectrum of IT concerns.
For more information, visit www.infotech.com.
Contact:
Dee
Surico
Marketing Manager
561-419-2417
Cendyn
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