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| Church's Senior Manager Recognized as Rising Marketing Star | Kira Clayborne Selected as ANA 2016 Honoree || |  “Since
her arrival at Church’s two years ago, Kira has been instrumental
in building a rock-solid digital ecosystem for our brand,” said Laura Reese,
Director of Media and Digital of Church’s Chicken. “Kira is a leader
who takes initiative, is strategic, and thinks quickly in a fast-paced
environment and high-pressure situations. This recognition is rightly deserved
for her valuable contribution to the brand.”
At the beginning of her Church’s career in July 2014, she worked on the creation of the brand’s national digital and social plan. She has played a critical role in the development and deployment of the brand’s integrated, dynamic digital strategy. This strategy led to successfully hitting all established benchmarks and objectives for social, email, web and app initiatives, including the goal of reaching 1,000,000 Facebook fans in 2015 and over 250,000 app downloads in 2016. Clayborne has also spearheaded national digital campaigns, developed national launch plans, contributed to successful industry events and led training sessions on Church’s digital app and the importance of social media. The ANA looks to recognize and reward the brightest young talent of its member companies each year, who are 30 years of age or younger and exhibit outstanding potential as marketers, demonstrating aptitude, leadership and professionalism in their field. Recipients of the award will be recognized during the 2016 Masters of Marketing Conference in October in Orlando, FL. “I am honored to be recognized by the ANA as a 2016 Rising Star and will continue to utilize my strengths and passions for this brand, aiding in the continued success of the Church’s Digital program,” Clayborne said. About Church’s Chicken®
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