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Clear
Channel Airports Awarded Five Year Contract
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Renewal
with Clinton National Airport (LIT)
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to
Provide Cutting Edge Media Network
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New Five-Year
Extension Will Help Advertisers Reach
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1.9 Million
Annual Passengers at Vibrant Airport
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Little
Rock, AR – September 2017 / Newsmaker Alert / Clear
Channel Airports (CCA), a brand division of Clear
Channel Outdoor Americas (CCOA) (NYSE: CCO), and a subsidiary of iHeartMedia
Inc., announces it has been awarded a five-year partnership renewal with
Bill and Hillary Clinton National Airport (LIT) to provide state of the
art advertising solutions. The latest advertising network will allow brands
to reach approximately 1.9 million annual travelers passing through the
airport. The new agreement went into effect on June 1, 2017 with the new
advertising program launching December 15, 2017.
Clear
Channel Airports has been the incumbent concessionaire at Clinton National
Airport since 2012. Clinton National Airport is Arkansas’s largest commercial
service airport hosting five airlines with dozens of daily departures and
nonstop service to 12 destinations. A $25 million concourse renovation
is nearing completion.
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As
the capital of Arkansas, Little Rock is a cultural, economic, government,
and transportation center within Arkansas and the South. Industries currently
driving economic growth for the city include advanced manufacturing, aerospace,
innovation, healthcare and non-profits.
The
new advanced advertising program at Clinton National Airport will include
an aesthetically balanced network that integrates technology and symmetry
to deliver advertising messages in creative ways while enhancing the passenger
experience. Specific elements include:
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An LED
Video Wall;
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Lit Tension
Fabric Displays; and
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A Digital
Reservation Center.
“We’re
pleased that Clear Channel Airports will provide additional high-tech opportunities
to help businesses reach their marketing goals,” said Ronald F. Mathieu,
airport executive director. “Research shows that the demographics of Little
Rock passengers are among some of the most sought after, which can make
airport advertising very effective.”
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“With
growing passenger traffic and the flourishing economy of Little Rock, this
is a very exciting time for us to extend our partnership with Clinton National
Airport,” said Morten Gotterup, President, Clear Channel Airports. “Little
Rock continues to draw a highly educated, affluent frequent flyer passenger
base making Clinton National Airport a very attractive advertising venue
for national and regional brands. We are eager to begin implementing our
new media network that will surely take the passenger experience to the
next level.”
Clear
Channel Airports representatives will be at the Clinton National Airport
the week of September 18. For an appointment to see demonstrations and
renderings contact Dan Devine, Project Sales Manager, 610-944-2130 or danieldevine@clearchannel.com.
About
Clear Channel Airports
Dedicated
to airport advertising for more than 40 years, Clear Channel Airports is
the premier innovator of contemporary display concepts. The Company, a
division of Clear Channel Outdoor Holdings, Inc. (NYSE:CCO), one of the
world’s largest outdoor advertising companies, currently operates more
than 280 airport programs across the globe and has a presence in 32 of
the top 50 U.S. markets with major airports. More information can be found
on Clear Channel Airports and Clear Channel Outdoor by visiting www.clearchannelairports.com
and www.clearchanneloutdoor.com.
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Media
Contact:
Clear
Channel Airports
Jason
D. King, 212-812-0064 |