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Clear
Channel Airports Wins 10-Year Contract with the Port
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of
Seattle To Provide Benchmark-Setting Media Program
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at
Seattle-Tacoma International Airport (Sea)
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Extends Partnership
Through 2027 with the 9th Busiest Airport in the U.S.
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Seattle,
WA – October 2017 / Newsmaker Alert / Clear
Channel Airports (CCA), a brand division of Clear
Channel Outdoor Americas (CCOA) (NYSE: CCO), and a subsidiary of iHeartMedia
Inc., announces it has signed a new 10-year agreement with the Port of
Seattle to provide a benchmark-setting media program at the Seattle-Tacoma
International Airport (Sea-Tac). CCA will transition Sea-Tac and its
valued advertising partners seamlessly into a stunning, architecturally
integrated media advertising network. CCA has been the premiere display
advertising provider for Sea-Tac since 2007 and was awarded the new 10-year
contract via a competitive request for proposal process against other major
competing outdoor (OOH) media companies. The new partnership went into
effect August 1, 2017 with the new advertising program launching in 2018.
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The
new partnership will include a highly integrated and aesthetically anchored
design and fixtures that will compliment architecture and passenger flow
at Sea-Tac, attracting global, national and local brands to reach its over
45 million annual travelers. Sea-Tac and the city of Seattle continue to
experience tremendous yearly growth with the Puget Sound region serving
as home to some of the largest companies in the world including Amazon,
Microsoft, Starbucks, Costco, Alaska Airlines, Nordstrom, Nintendo of America
and multiple technology/e-commerce companies such as Expedia, Zillow, Concur
and PayScale.
Sea-Tac
is one of the fastest growing large hub airports in the U.S. for the past
three years. Moving up four spaces to the ninth busiest in the country
last year, Sea-Tac has a regional economic impact of more than $16 billion
in business revenue and generates over 170,000 jobs and more than $565
million in state and local taxes. Currently, Sea-Tac’s 30 airlines serve
88 domestic and 24 international non-stop destinations.
CCA’s
new, state-of-the-art displays and interactive technology for Sea-Tac will
include:
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Three
unique digital networks formatted and positioned for terminal-wide coverage
and for local, regional, national and international advertiser preferences;
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Ceiling-suspended
LED high definition video walls; each more than 100 square feet in size;
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Vertical
concourse digital LCD network targeting 100% of arriving and departing
passengers;
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Baggage
claim digital LCD network – full bag carousel coverage including 100% of
arrivals exposure and extended passenger wait times.
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High-profile
interior assets that optimize visibility, impact and dwell time:
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Double-sided,
ceiling-mounted banners on ticketing/departures level and in high-dwell-time
pre-security areas;
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LED-illuminated
and non-illuminated eco-friendly tension fabric displays;
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Variety
of eye-level, soffit-mounted and floor-mounted illuminated signage;
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Exhibit
spaces for specialty displays/booths, experiential and branding/sponsorship
opportunities.
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Marquee
exterior assets that significantly impact passengers, greeters and transient
traffic:
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Pedestrian
walk-over glass clings connecting the parking/transportation deck to the
terminal;
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Roadway-facing
exterior banners on parking deck exterior;
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Pedestrian
breezeway banners connecting SEA passengers to the Sound Transit light
rail link.
“The Port
of Seattle strives to provide a world-class experience at Sea-Tac Airport
for our travelers as the gateway to this region,” said Lance Lyttle, Managing
Director of Sea-Tac Airport. “Creating a consistent look and feel within
the media program provides us the opportunity to incorporate our local
Northwest sense of place with national and international brands that will
ring true for locals and be a welcoming sight for visitors. Both will come
to realize there’s even more to enjoy in our region than they might initially
realize.”
“Seattle-Tacoma
International Airport is one of our most exciting partnerships because
the Puget Sound region truly represents innovation, cutting-edge technology
and rapid growth,” said Morten Gotterup, President, Clear Channel Airports.
“Sea-Tac’s surge to a top 10 airport in the nation is a testament to the
area’s economic strength and prospects, offering advertisers the rare opportunity
to reach a growing and an increasingly affluent set of residents and business
travelers each day. Sea-Tac is dedicated to providing its passengers with
the highest quality amenities, and we’re looking forward to working closely
with their team to set a whole new standard for a media program befitting
of this trend-setting city.”
About
Seattle-Tacoma International Airport
Operated
by the Port of Seattle, Seattle-Tacoma International Airport (SEA, KSEA)
is ranked as the 9th busiest U.S. airport, serving nearly 45.7 million
passengers and more than 366,000 metric tons of air cargo in 2016. With
a regional economic impact of more than $16.3 billion in business revenue,
Sea-Tac generates 171,796 jobs (109,924 direct jobs) representing over
$2.8 billion in direct earnings and more than $565 million in state and
local taxes. Twenty-four airlines serve 83 non-stop domestic and 24 international
destinations. More information can be found by visiting www.portseattle.org.
About
Clear Channel Airports
Dedicated
to airport advertising for more than 40 years, Clear Channel Airports is
the premier innovator of contemporary display concepts. The Company, a
division of Clear Channel Outdoor Holdings, Inc. (NYSE:CCO), one of the
world’s largest outdoor advertising companies, currently operates more
than 280 airport programs across the globe and has a presence in 32 of
the top 50 U.S. markets with major airports. More information can be found
on Clear Channel Airports and Clear Channel Outdoor by visiting www.clearchannelairports.com
and www.clearchanneloutdoor.com.
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Media
Contact:
Clear
Channel Airports
Jason
D. King, 212-812-0064 |