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Comcast-Spectacor
to Rebrand Three Business Units
as
Spectra on June 2 and Launch Digital Services as Fourth Line of Business
|
Philadelphia,
PA – May 2015 / Newsmaker Alert / Comcast-Spectacor
announces that effective June 2, 2015, three of its business units, Global
Spectrum, Ovations Food Services and Paciolan, as well as its newest business,
Digital Services, will operate under a singular, unified brand: Spectra.
The purpose is to align the company’s industry-leading services in venue
management, food service and hospitality, ticketing and fan engagement,
and digital services in a way that’s more integrated and more accessible
to a client base that is constantly seeking to transform live event management
and the fan experience. As one brand, the several business units will serve
over 300 clients at more than 500 properties around the world, with millions
of visitors experiencing the Spectra attention to detail in every aspect
of live events.
“Individually,
Global Spectrum, Ovations and Paciolan have very strong recognition. However,
as one brand, we can leverage our expertise in a way that truly redefines
the driveway-to-driveway fan experience,” said Dave Scott, President and
Chief Operating Officer of Comcast-Spectacor. “From the moment one buys
a ticket on a mobile device, throughout an enriched guest experience in-venue,
to the personalized offer received from a venue sponsor after an event,
Spectra will be at work, delivering on the details that create unmatched
fan experiences and differentiate us from our competitors.”
Why
One Brand?
“Spectra
moves us from a ‘house of brands’ to a ‘branded house’ and allows us to
present our proven expertise in all aspects of event management in a clear
and simple way,” said Scott. “Working together with each other and leveraging
the innovative power we harness as part of Comcast, Spectra can singularly
transform our clients’ event experiences and drive revenue,” he said.
The
name Spectra is also a nod to Comcast-Spectacor’s roots. When Comcast-Spectacor
Chairman Ed Snider founded the Philadelphia Flyers in 1966, he built the
Spectrum in South Philadelphia. The name Spectrum evoked the wide variety
of live events the building would host. In a similar way, as customer needs
and fan expectations continue to change, Spectra will provide a full range
of services to support the evolving event hospitality industry.
Transforming
the Business
Scott
introduced a OneComcast-Spectacor strategy in early 2014 that is anchored
by an integrated go-to-market approach. Comcast-Spectacor then engaged
160over90, a Philadelphia-based brand agency, to facilitate an inclusive
process for the rebranding. Hundreds of leaders and industry experts were
interviewed and several strong themes emerged. Central among those themes:
Clients and customers want more technology, more innovation and more data.
“Comcast-Spectacor
pioneered the event industry 50 years ago. Spectra is fueled by that entrepreneurial
spirit. It’s a very progressive, forward-thinking name,” said Darryl Cilli,
Chief Creative Officer and Founding Principal, 160over90. “It’s also a
name that can absorb more technology, more services and more innovation
as the company adds other lines of business and services in the future.”
Scott
added that it is this integrated approach to venue management that has
driven the company’s recent growth through “bundled” relationships with
clients like the University of Miami’s BankUnited Center, the Crown Complex
in Fayetteville, NC, the Cross Insurance Center in Portland, ME, and Florida
State University’s Tucker Center.
The
Newest Addition – Digital Services
By
combining Comcast’s expertise in Xfinity Wi-Fi with Spectra’s expertise
in venue management, Digital Services will deliver cutting-edge, venue-based,
Wi-Fi and will focus on data analytics and mobility in order to provide
venues, teams, advertisers and sponsors with faster-than-ever connectivity
and real-time information about fan behavior. Digital Services will offer
Spectra clients turn-key solutions ranging from network design and installation
to app development, content management and powerful proximity marketing
capabilities.
The
Spectra Leadership Team
The
leaders of Global Spectrum, Ovations Food Services and Paciolan will continue
to head up their respective lines of business, seeking pathways and opportunities
to work together on behalf of their clients. These industry veterans include
John Page, President, Venue Management; Ken Young, President, Food Services
and Hospitality; Dave Butler, President, Ticketing and Fan Engagement;
and now Mike Sheehey, Executive Vice President, Digital Services.
About
Comcast-Spectacor
Comcast-Spectacor
(comcast-spectacor.com),
is the Philadelphia-based sports and entertainment company which owns and
manages the Philadelphia Flyers (philadelphiaflyers.com),
the Wells Fargo Center (wellsfargocenterphilly.com),
and Spectra (newco.com). Spectra serves
more than 300 clients with four core lines of business: Venue Management,
Food Services & Hospitality, Ticketing & Fan Engagement and Digital
Services. Comcast-Spectacor is part of Comcast Corporation, a Fortune 50
media and technology innovator.
Contact:
Comcast-Spectacor
Ike
Richman
215-389-9552
Rebecca
Goodman
215-952-5730 |
