Welcome
To Coppola Rewards
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For the first time, The Family
Coppola unites all core brands to create
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distinct new rewards program that
celebrates living life to the fullest
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Geyserville,
CA – November 2018 / Newsmaker Alert / The
Family Coppola reveals the ultimate rewards program that brings together
quality wine and culinary exploration, luxury resorts and adventure, and
other lifestyle experiences. Coppola Rewards will immerse its fans into
one celebrated brand lifestyle reinforcing endless enjoyment that The Family
Coppola products and experiences have delivered for decades. This unique
opportunity allows people to earn points to redeem for various rewards
and access a custom curated list of exclusive experiences and items authentic
to the company’s roots. Only the passion and imagination of Francis Ford
Coppola, entrepreneur, screenwriter and six-time Academy Award winning
director, could create the diverse business that it is today, with The
Family Coppola representing specialties in wine, food, resorts, film and
adventure.
“We
know our customers and personalization is a fundamental aspect of our new
rewards program–it’s very responsive to what consumers want regardless
of how and where people choose to shop for our wines, whether in store,
at restaurants or online,” says Jennifer Leitman, EVP of Marketing, The
Family Coppola. “We also know how important experiences are to our fans.
By giving away once-in-a-lifetime opportunities like a trip to the 2019
Sundance Film Festival® and thousands of rewards across our entire
portfolio, we hope more people will explore all The Family Coppola has
to offer.”
Coppola
Rewards will invite more brand affinity not only through experiences, but
also education and service. Some initial earnings could include a digital
wine pairing guide or recipe book, or the ability to connect with an award-winning
Francis Coppola Winery winemaker. The program launches with select rewards
and will continue to roll out other special offers, like exclusive branded
merchandise and partner rewards, to evoke an element of discovery.
Anyone
can easily sign up for free at CoppolaRewards.com and use code REWARDS
to immediately earn 20 bonus points. As part of the simple registration
process, Coppola Rewards members can customize a profile, upload receipts
for wine purchases and track points. Members will learn there are several
ways to earn points, one is by purchasing at retail, online, through Francis
Coppola Wine Family club participation, Virginia Dare Winery Lost Colony
Society wine club or at either of the winery properties. In addition to
receiving exclusive access, Coppola Rewards members enjoy several benefits,
including no membership fees and a monthly e-newsletter bringing announcements
and offers. The program runs all year and members will receive special
perks during key time periods as they support The Family Coppola wine brands,
including Francis Coppola Diamond Collection, Coppola Directors and Director’s
Cut and Sofia.
Connect
with The Family Coppola online through its website,
blog and video
content. Fans can also enjoy The Family Coppola brands while visiting
the Francis Ford Coppola Winery and RUSTIC, Francis’ Favorites restaurant
in Sonoma County, California, or at the legendary Café Zoetrope
restaurant in San Francisco. Other Coppola-owned brands include Mammarella
Foods and Great Women Spirits. Coppola Hideaway experiences include Blancaneaux
Lodge, Turtle Inn and Coral Caye in Belize, La Lancha in Guatemala, Palazzo
Margherita in Italy, and Jardin Escondido in Argentina.
To
learn more about Coppola Rewards visit CoppolaRewards.com including Terms
of Service and Frequently
Asked Questions. Check out the Store
Locator to learn where to buy The Family Coppola wine brands near you
or visit us online.
About
The Family Coppola
The
Family Coppola encompasses all of the things Francis loves most—cinema,
wine, food, resorts and adventure—and embraces quality, authenticity and
pleasure as a backbone to each of these vibrant business endeavors. Anchored
in Sonoma County, Francis Ford Coppola Winery, known for its superior level
of quality and integrity, is, as Francis puts it, “a wine wonderland, a
park of pleasure where people of all ages can enjoy all the best things
in life: food, wine, music, dancing, games, swimming and performances of
all types. A place to celebrate the love of life.” Coppola’s second foray
into Sonoma County came in 2015 with the launch of Virginia Dare Winery,
American wines since 1835, ushering in a new era of elevated quality and
vineyard-specific wines. The Family Coppola are lovers not only of wine,
but spirits as well. Great Women Spirits—small-batch, house-crafted, classically
styled spirits—are a collection of spirits as unique and remarkable as
the women they honor. The Family Coppola Hideaways are a collection of
unique properties where adventure meets serenity. Drawing upon inspiration
from his film career and travels around the globe to the far-reaching corners
of the world, Francis created each resort, embracing off the beaten path
locations and making each locale an ideal destination for exploring the
natural wonders of the area while relaxing in tranquil surroundings. Additionally,
The Family Coppola operates a venerable film production company, American
Zoetrope; the award-winning literary and art magazine, Zoetrope: All-Story;
Cafe Zoetrope in San Francisco’s iconic Sentinel Building in North Beach;
and Mammarella Foods, an authentic line of premium organic pastas and sauces.
Earn and redeem points through Coppola Rewards membership at www.CoppolaRewards.com
or visit www.TheFamilyCoppola.com
to learn more.
Media
Contacts:
The
Family Coppola
Kristin
Thwaites
Communications
Director
and
Rose
Jimenez
PR
Manager |