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Dallas
Fort Worth International Airport Launches New Brand
Aligned
with International Growth and Greater Focus on Customers
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"Travel. Transformed."
Reflects DFW's Aim of Inviting Customers
to What's
Next on Their Journey to Discover, Connect and Grow
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DFW
Airport, TX – October 2015 / Newsmaker Alert / Dallas
Fort Worth International Airport revealed its new brand, capturing
the welcoming spirit of DFW as a global superhub and inviting customers
to experience travel in new ways. The new DFW brand and its tagline
"Travel. Transformed." were unveiled Thursday (October 1) at the Airport
Headquarters to employees and community members.
Participating in the brand
launch were Dallas Mayor Mike Rawlings, Fort Worth Mayor Betsy Price, DFW
Board Chair Lillie Biggins, members of the Board of Directors and CEO Sean
Donohue.
DFW Airport's current brand
was introduced more than 14 years ago. Since then, DFW has opened
its world-class international Terminal D, Grand Hyatt and Skylink people
mover, added over a dozen new airlines and new air service to five continents
and has evolved from a national hub to a world-class global superhub.
"DFW is a very different
airport than it was 14 years ago. With our dynamic international growth,
customers' expectations are different today than they were in 2001," said
Sean Donohue, CEO of DFW Airport. "We recognized that our brand needed
to evolve and match the responsibility we have as a global hub that drives
global business and contributes $32 billion annually to the local economy.
The new brand signifies our commitment to our customers, positions us for
the future and helps communicate our story of transformation."
Today, DFW is the fourth
busiest airport in the world in operations providing nonstop flights to
more than 200 destinations. DFW serves more than 63 million passengers
a year, nine million more than in 2001. Seventeen cargo airlines provide
service to the world's major cargo hubs from DFW.
The new brand encompasses
the Airport's renewed commitment to elevating the customer experience and
includes a visual identity and logo that is simple, clear and bold with
the DFW letters prominent. A key element of the brand design is the "journey
line" which moves through the logo, representing the role DFW plays in
the journey of its customers.
"Our new brand represents
that DFW Airport will always move forward with confidence and optimism,
continuously introducing the world to what's next," said Donohue. "The
brand gives us a way to differentiate ourselves, communicate our story
of transformation and excite others with our vision of the future and of
connecting the world."
Orange was selected as the
primary color of the new DFW Airport logo drawing inspiration from the
color of the sunrise and marking the new beginning that travel brings.
"The new color resonates
very well globally and reflects the spirit of DFW which is warm, welcoming
and optimistic," said Donohue. "The color helps DFW stand out and convey
the energy, stature and enthusiasm of a global superhub."
Development of the brand
was based on research and a creative design process, culminating in the
final concept unveiled. DFW contracted with the internationally renowned
firm Interbrand for consultation services in developing and implementing
the new brand.
The new DFW brand will be
rolled out over the next three years, starting with employee attire, Skylink
trains, ground transportation vehicles, signage and digital media, which
were introduced today. Customers will ultimately see a completely redesigned
look DFW's web and social media presence.
Two Skylink train cars and
four DFW buses were rebranded in time for the launch event. DFW also dedicated
a large logo sculpture sign in front of its new headquarters, flew its
new flag and unveiled a banner of the Tokyo skyline from the top floor
of the headquarters building commemorating the most recent international
announcement – the return of Japan Airlines to DFW with new flights to
Tokyo Narita.
About Dallas Fort Worth
International Airport
Dallas Fort Worth International
(DFW) Airport warmly welcomes more than 63 million customers along their
journey every year, elevating DFW to a status as one of the most frequently
visited superhub airports in the world. DFW Airport customers can
choose among 149 domestic and 57 international nonstop destinations worldwide.
DFW is elevating the customer experience with modernized facilities and
updated amenities, as well as through a $2.7 billion Terminal Renewal and
Improvement Program to renovate its four original terminal buildings.
Centered between its owner cities of Dallas and Fort Worth, Texas, DFW
Airport also serves as a major economic generator for the North Texas region,
producing over $32 billion in economic impact each year by connecting people
through business and leisure travel. For current information about DFW
International Airport, visit the DFW
Airport web site, download the Official DFW Airport Mobile App for
mobile devices, or follow DFW on social media.
Follow Dallas Fort Worth
International Airport On:
Twitter.com
| Youtube.com
| Facebook.com
Media Contact:
Dallas/Fort Worth International
Airport
Corporate Communications
972-973-5555 |