Las Vegas, NV & Lebanon,
OH – February 2014 / Newsmaker Alert / Bally
Technologies, Inc. (NYSE: BYI) (“Bally”), a leader in gaming machines,
table game products, casino-management systems, interactive applications,
and networked and server-based systems for the global gaming industry,
announces that Miami Valley
Gaming has installed its award-winning systems solutions.
Bally’s iVIEW Display Manager (DM) picture-in-picture-style player-user interface and Elite Bonusing Suite (EBS) will be deployed floor-wide on 1,600 video lottery terminals, enabling interactive, floor-wide player-bonusing events. Miami Valley Gaming will use EBS to add excitement across its iVIEW network using real-time promotions such as Virtual Racing, DM Tournaments, Virtual Racing NASCAR®, Flex Rewards, U-Spin bonusing, and Power Winners. The Ohio property, a joint venture between Delaware North Companies Gaming & Entertainment and Churchill Downs Inc., opened in December. It features 1,600 state-of-the-art video lottery terminals, a racing simulcast center, several restaurants, and Miami Valley Raceway, a 5/8-mile harness racetrack. “We chose Bally systems following a very thorough and competitive joint evaluation process between Churchill Downs and Delaware North that included deep discussions surrounding value and ROI specifically for the Ohio market,” said Churchill Downs Senior Vice President of Gaming Operations Austin Miller. Added Delaware North Companies Gaming & Entertainment President Brian Hansberry: “We are excited to continue working with Bally to provide our players with a tremendous gaming experience. Bally replaced a previous gaming system at one of our other properties in 2012, and that served us extremely well given the competitive market conditions.” EBS, when combined with iVIEW DM, will add dramatic new levels of excitement and anticipation to the slot-play experience. The EBS applications deliver floor-wide, personalized promotions, second-chance-to-win events, and the ability for players to earn valuable rewards, all without interrupting play on the base game. These solutions enable players to spin wheels, select and root for their favorite contest-driven car or horse, and participate in instant floor-wide slot tournaments. EBS applications can increase coin-in, carded play, new card signups, and time on device at casinos across the U.S. “Miami Valley is committed to providing the best gaming entertainment experience possible, and we believe that Bally systems will help fulfill this commitment to our customers,” said Jim Simms, President and General Manager of Miami Valley Gaming. Miami Valley also selected a host of products from Bally’s broad systems portfolio, including:
| About Miami Valley Gaming Miami Valley Gaming & Racing LLC is a powerhouse partnership between two gaming, racing and hospitality leaders: Delaware North Companies Gaming & Entertainment, part of global hospitality provider Delaware North Companies, and Churchill Downs Incorporated, operator of the world-renowned Churchill Downs Racetrack – home of the Kentucky Derby. The new $175 million facility is located midway between Dayton and Cincinnati – just off of I-75 at Exit 29. Miami Valley Gaming features 1,600 state-of-the-art video lottery terminals, a racing simulcast center, and Miami Valley Raceway, a 5/8-mile harness racetrack with an indoor grandstand that accommodates more than 1,000 guests. Patrons have several dining options, including the CinCity seafood and steakhouse, the Acres Seasonal Buffet, and Trifecta, three fast-casual eateries in one. Miami Valley Gaming regularly features local entertainment acts and offers a broad selection of cocktails, spirits, wines and craft brews and other beers at its signature Center Bar and the 1803 Bar. Miami Valley Gaming is expected to generate more than $24 million per year for local communities and is providing more than 500 jobs in the region. For more information, visit www.MiamiValleyGaming.com. About Delaware North Companies
Gaming & Entertainment
About Churchill Downs
Incorporated
About Bally Technologies,
Inc.
This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today’s date. NASCAR® is a registered trademark of the National Association for Stock Car Auto Racing, Inc. NASCAR® is a registered trademark of NASCAR, Inc. Bally, iVIEW, Elite Bonusing Suite, DM Tournaments, Flex Rewards, U-Spin, Power Winners, SDS, CMP, CoolSign, and Power Promotions are marks owned by, or under license to or from, Bally Technologies, Inc., one or more of its wholly owned subsidiaries in the United States or elsewhere. Media Contacts:
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