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Dickey’s
Barbecue Announces Sweet Ending to Social Media Campaign
|
Barbecue Chain
Scores with #SpicyorSweet Contest
and Awards
Free Barbecue for a Year
|
Dallas,
TX – March 2014 / Newsmaker Alert / To kick off the new year, Dickey’s
Barbecue launched a social media campaign that asked fans to Tweet
their favorite meat. The social campaign, #SpicyorSweet, garnered
over 5,000 votes via Twitter and put fans in the running to win free barbecue
for an entire year. Today, the nation’s largest barbecue chain announced
the winner of the campaign and results of the vote.
“Our
guests really responded to the Sweet or Spicy campaign,” said Roland Dickey,
Jr. president and CEO of Dickey’s Barbecue Restaurants, Inc. “62% of our
guests voted for the Sweet Pulled Pork Cornbread Sandwich while 38% appreciate
the Spicy Chicken Cornbread Sandwich – both sandwiches were big winners
for our brand.”
“I
love the barbecue at Dickey’s and now I have a reason to go back even more,”
said winner of free barbecue for a year, Robert Lacy. Lacy is from San
Jose, California and voted for the Sweet Pork Cornbread Sandwich.
The
fast casual chain known for authentic slow smoked barbecue has seen a 20%
surge in overall sandwich sales system wide since kicking off their new
Buttery
Cornbread Buns in late December. Sales of Chicken Sandwiches are up
over 300%.
About
Dickey’s Barbecue Restaurants
Dickey’s
Barbecue was founded by Travis Dickey with the goal of authentic slow smoked
barbecue. More than 72 years later, the Dallas-based family run barbecue
franchise still offers a quality selection of signature meats, home style
sides, tangy barbecue sauce and free kids meals every Sunday. All meats
are slow smoked on site in each restaurant. The fast-casual family-friendly
concept has expanded to over 380 locations in 43 states and holds the title
of the world’s largest barbecue franchise. This year Technomic named Dickey’s
“Fastest-growing restaurant in the country” and they were also named “Best
Franchise Deal” by QSR Magazine. For more information, visit Dickey’s
or for barbecue franchise
opportunities call 866-340-6188.
Media
Contact:
Jami
Zimmerman
972-248-9899
Dickey’s
Barbecue Restaurants |