Back To News/PR Index | | Smart Travel Analytics 2015: The Big Data Event to Answer Your Big Questions | EyeforTravel’s popular data & analytics conference is back for a third year | | “Data analytics has transformed the culture at JetBlue to one which embraces testing and measurement in order to better serve our customers,” says Greg Stiller from JetBlue, one of the confirmed speakers for Smart Travel Analytics 2015, an EyeforTravel event that is now into its third year. Other confirmed speakers come from big name brands including United Airlines, Hilton, Caesars Entertainment, Wyndham Worldwide, Facebook, Emirates and Carlson Wagonlit. The agenda is set following four months of intense industry research involving conversations with big and small brands alike. That research has revealed just how much the growth of data is impacting the industry and which areas need to be addressed to fully take advantage. Dominant themes include how brands can achieve a holistic view of their data, and the need to break down silos between departments so data can be leveraged to improve performance and increase revenue. What everybody agrees on is that revenue managers and marketers need to start working together to achieve shared goals. So big goals but there are big questions to answer too. How, for example, do you go about implementing this type of internal change? Can you shift mindsets enough to align departments that are fundamentally very different to each other in order to take advantage of the opportunities analytics presents? Collaboration between departments can help in a number of ways. To:
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How to leverage big data to drive customer engagement will be at the heart of the agenda for this year’s Smart Travel Analytics North America. The event will take place over two days, attracting 150+ senior travel executives. The event e-brochure has just been released, which contains the full agenda, speaker line-up and registration details, and can be downloaded here: www.eyefortravel.com/analytics-2015-brochure For more details please contact Julia Heighton, Global Conference Director, EyeforTravel. About
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Upcoming Events: Smart Travel Analytics & Revenue Management Europe 2014 (November 24-25, 2014) Smart Travel Analytics N. America 2015 (January 28-29, 2015) Online Marketing, Social Media & Mobile in Travel Asia 2015 (February 3-4, 2015) Mobile & Innovation in Travel N. America 2015 (March 23-24, 2015) Contact:
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