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| Nominations Now Open for EyeforTravel’s Mobile Innovation in Travel Awards 2016 | As Kenny Jacobs, Chief Marketing Officer, of European low cost carrier Ryanair said an EyeforTravel event earlier this year, “Everything going forward is going to be about mobile” Mobile technology is no longer a nice to have – it’s a must have. Mobile is transforming the way travel is sold – providing exciting opportunities to enhance the customer experience, grow loyalty and ancillary revenues. Many travel and hospitality brands will attest that getting the right mobile strategy in place is not easy. It requires a considerable investment of time, money and resources as well as a willingness to experiment and make continual improvements. Indeed, the job of a mobile executive is never done. EyeforTravel’s Mobile Innovation in Travel Awards seek to recognize the travel brands who are making significant progress in mobile – trailblazing the way for others to follow. With new mobile devices hitting the app store and extra capabilities coming to devices, travel brands cannot sit still and must continue to innovate. “Mobile represents a fundamental shift in consumer behavior. At EyeforTravel we believe that the brands investing and innovating in mobile deserve to be recognised”, says Tim Gunstone, MD, EyeforTravel Ltd. The awards will feature 3 categories:
The 2015 edition of the awards saw Priceline’s Booking.com and Expedia’s Hotwire go head to head to battle it out to win ‘Best Mobile User Experience’. Booking.com has achieved 10 million downloads of their app and at the time, Hotwire had achieved 2 million. After quite some deliberation by the expert panel of mobile judges, Hotwire were crowned the winners. The question is – who will dare to take on the travel giants this year? Will we see smaller travel brands on tighter budgets steal the crown or will it be a repeat of the big giants winning the day? Past entrants and finalists of the awards include Booking.com, KLM, TripAdvisor, Marriott, Best Western, Carlson Wagonlit Travel, Worldmate, Hotwire.com, Hotels.com and more! Entrance for B2C travel brands is free of charge. All entires must be received by December 18th. Find out how to enter your brand and for full terms and conditions, visit: events.eyefortravel.com/mobile/awards.php For
all awards enquires contact:
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