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| Eye on 2014: Top 10 Highlights from the World of Revenue and Data That You May Have Missed | 1. Dear 2015, here are seven wishes for the coming year from hotels (link) With the OTAs putting more spend into marketing, the rise of metasearch and ever-shifting consumer behaviour, hotels face numerous challenges. So what do they wish for? Featuring views from senior executives at CitizenM, Four Seasons, Cyprus, Nordic Hotels and Accor this article outlines what hotels wish for in 2015. But is this wishful thinking. 2. How Expedia is going fishing in the ‘big data’ lake of travel (link) Everybody wants to know what the big boys are doing and an interview with Ed Mesrobian, CTO at Expedia, proved a popular story this year. Mesrobian points to the avalanche of data as a major challenge, but to deal with it applies a three-pronged approach namely: test and learn for better results; customise and personalise for a great travel experience; deliver useful data to partners. 3. How two hotels groups are taking the data-driven road less travelled (link) Viceroy Hotel Group and Loews Hotels and Resorts tell EyeforTravel how access to data and analytics tools allows them to assess, process and make proactive decisions. That’s a big shift for the hospitality industry and one worth reading about. 4. Four big red warning lights for C-Level executives in the online travel industry (link) In Amsterdam, EyeforTravel MD Tim Gunstone heard some things that made him start to feel anxious for the industry. He has four clear warnings for the industry but if had to say just one thing it would be: ‘it’s time we took ancillaries seriously!’ 5. Mobile and personalisation: two uncracked trends of the future (link) Like we said, data touches every part of the online travel ecosystem and in this story we hear from Skyscanner’s data analyst Ewan Nicolson, who tells how they are looking to crack the two big trends of the future – read the headline! And then why not catch up on an interesting story. 6. Seven ways to play the revenue management game in online travel (link) After chatting to Chinmai Sharma, VP Revenue Management and Distribution at Louvre Hotels and Carlos Sánchez, Senior Manager Big Data Analytics at Carlson Wagonlit Travel some clear trends emerged including: profitability is the name of the game, that RM can’t function alone and analytical skills are hard to come by. Read the full story to find out more. 7. Goodbye silo: how big and small data is fueling growth at IHG (link) Here Tarandeep Singh, Intercontinental Hotel Group’s Director of Revenue Analytics for the Asia Middle East and Africa (AMEA) region identifies some of the big trends coming out of Asia. Whereas before it used to about destination marketing, now hotel firms are seeing a lot of demand for activities in the beautiful resorts of South East Asia – a significant opportunity! 8. Four ways to boost revenues with operational efficiency (link) To make more money, revenue managers need to improvise and there are four ways that RM execs can do just that. Advice comes from Amit Kaushik, director of revenue management at Madinat Jumeirah and Chinmai Sharma, vice president of revenue management and distribution, Louvre Hotels Group and includes to: keep a tab on booking windows; collaborate in a meaningful way; improve data management/analytics skills; and don’t ignore the last-minute: 9. Hotel metrics of the minute for a data driven world (link) This is a tough thing to get right but Scott Pusillo, Viceroy’s VP of Sales & Revenue Management has a bash. His top three metrics ar RevPAR (revenue per available room), GOPPAR (gross operating profit per available room), TRevPAR: (Total revenue per available room). 10. Seven ways to play the revenue management game in online travel (link) Profitability, pricing are the top two things revenue managers should be focusing on, say Chinmai Sharma,VP Revenue Management and Distribution at Louvre Hotels and Carlos Sánchez, Senior Manager Big Data Analytics at Carlson Wagonlit Travel of this fast-changing environment. Other issues to address are how to play mobile (yes people do like to talk) and how much attention to give the direct channel. Missed the top 10 social and marketing stories of the year. Catch up here. EyeforTravel is an online travel intelligence provider to hotels, airlines, online travel agents, cruise, car hire firms and more. Established in 1997 by Tim Gunstone, right at the inception of online travel, the group offers a diverse product portfolio including industry analysis, insights, research, webinars, reports and conferences. From major hotel brands to new startups, EyeforTravel helps its 80,000 strong customer base make better decisions, build better brands, close the most lucrative deals and ultimately sell more of their product. For more information visit www.EyeforTravel.com. Upcoming Events: Smart Travel Analytics N. America 2015 (January 28-29, 2015) Online Marketing, Social Media & Mobile in Travel Asia 2015 (February 3-4, 2015) Mobile & Innovation in Travel N. America 2015 (March 23-24, 2015) Contact:
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