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| The US Open Fat Bike Beach Championship Returns to New Hanover County || Fat bikes represent the fastest
growing market segment in the cycling industry, according to Outside
Magazine, with the number of companies making fat bikes doubling between
2013 and 2014. Like standup paddleboarders and the Carolina Cup, fat bike
athletes, expert to beginner, are seeking quality venues and competition.
In May of this year, Outside Magazine featured Wrightsville Beach
as one of six fat bike friendly beach towns in the United States.
A one-mile oval course will be laid out on the beach between the piers, according to Spencer. Obstacles will be placed at strategic locations, creating a variety of demanding conditions for the racers and increasing the thrill-factor for all. Constantly changing sand surfaces, from wet and packed to dry and loose, will test the endurance of the racers. The course design provides spectators and media front row opportunities to follow the action. “The course will be challenging for the racers while capturing the excitement of friendly and tough competition for the spectators,” said Spencer. “Sponsors, who make it all possible, will have high visibility adding to the festive mood on race day.” Spencer launched the search for 2016 sponsors this week, including an exclusive naming sponsor, participating sponsors, and friends of the Fat Bike Championship. “As with the Carolina Cup and other major events, this race is an excellent economic development opportunity for New Hanover County,” said Spencer. “The interest is there, and, we have a wonderful airport, great roads, an attractive destination, a variety of bike trails, and ample infrastructure to host a major shoulder-season event.” The 2nd Annual US Open Fat Bike Beach Championship (#usofatbike) will benefit the Wrightsville Beach Foundation, a nonprofit organization dedicated to improving public parks and community amenities. Photo Credit: Courtesy of Matt Born, Star News Online #fatbike | #fatcross | #usofatbike Contact:
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