Back To News/PR Index First Watch to Open Second Virginia Peninsula Restaurant | The daytime café will open in Hampton’s Peninsula Town Center on Monday | “The Virginia Peninsula is a breathtaking destination, rich in history, and one that we’ve had our sights set on for First Watch for quite some time,” said Chris Tomasso, president of First Watch. “It was only after we saw the fantastic reaction and feedback from our customers in Newport News that we really picked up momentum and began to focus on bringing our fresh food and family focus to Hampton Roads.” First Watch’s curated menu takes an elevated approach to traditional and innovative offerings made to order using farm fresh ingredients. It includes crave-able items such as Avocado Toast, Smoked Salmon Eggs Benedict, Farm Stand Breakfast Tacos and Lemon Ricotta Pancakes. The new restaurant in the town center will offer healthy, flavorful favorites like house-made granola and pico de gallo, organic greens, house-roasted vegetables, cage-free eggs and 100% fresh-squeezed orange juice as well as more indulgent, traditional breakfast, brunch and lunch offerings. The new First Watch in Hampton will also offer options from the restaurant’s Fresh Juice Bar – including the best-selling Kale Tonic – juiced in-house daily using fresh fruits and vegetables sourced locally whenever possible. The restaurant will serve its exclusive Sunrise Select Premium Blend Coffee, made from slow-roasted, hand-selected, high-grown coffee beans from mountains across North, Central and South America, by the pot, and will offer a new cold-brewed coffee. The restaurant will open with First Watch’s latest “Urban Farm” interior design, which combines farm fresh elements with a high-energy, urban vibe. First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers customers complimentary newspapers and free Wi-Fi Internet access. For First Watch franchise information, please visit www.firstwatch.com/franchise. About
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