Back To News/PR Index | | Local Restaurateurs Open Award-Winning Breakfast, Brunch and Lunch Concept in Louisville | 30-year-old concept with more than 200 “Best Ofs” Opens in Derby City | The new First Watch is part of an agreement with Kentucky-based Holland Rosen Group to open seven First Watch restaurants in the Louisville and Lexington markets. The group has already opened three restaurants in Lexington since September 2012 and has now set its sights on expanding into and throughout Louisville. Longshore, who brought Skyline Chili to Louisville with his family in 1987, is a partner in Holland Rosen Group and has now fulfilled his dream of diversifying his restaurant portfolio in Louisville to include Breakfast, Brunch and Lunch. “Louisville is home. We raised our children here, and we’ve worked and lived here for as long as I can remember,” said Longshore. “After experiencing First Watch in Lexington, I knew immediately that our friends and neighbors in Louisville would appreciate their fresh approach to Breakfast, Brunch and Lunch.” “We’re very excited about our expansion into Louisville,” said Gary Holland of Holland Rosen Group, LLC. “People have been driving all the way to Lexington for their favorite First Watch dishes, and the number of requests we have received from customers asking us to bring our unique approach to Breakfast, Brunch and Lunch to Louisville has been overwhelming. We’re glad that we were able to answer their requests and fill a much-needed gap in the marketplace.” The restaurant occupies a free-standing, newly built 4,100-square-foot building on the corner of South Hursbourne Parkway and Shelbyville Road next to Goodwill, and it is part of a new generation of First Watch restaurants with an Urban Farm design that combines big-city elements with a small-town farm feel that’s sure to make every guest feel at home. First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers guests complimentary newspapers and free Wi-Fi Internet access. For First Watch franchise information, please visit www.firstwatch.com/franchise. About
First Watch
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